Sales is the lifeblood for many companies. But what is the key to winning a lead? The effect is achieved through the skilful interplay of various elements such as the product itself and the presentation to potential investors or customers.

FS Parker advised Pro Juventute on the creation of the new appearance of the partnership presentation and gave the communication materials a brand refresh. The foundation uses these materials to introduce itself to potential partners. Because of its many uses, the pitch deck must function both as a presentation document in face-to-face meetings and as a stand-alone document for digital distribution.

"The previous deck contained all the important information, but was very neutral and factual, and an ordinary PowerPoint presentation packed with bullet points and little emotional text," explains Hannes Sigrist-Thompson, executive creative director at FS Parker. "As is our aspiration, we challenged the existing structure and then reorganized the content to be able to tell a story. As a result, the presentation has a clear message and helps the recipient absorb the key points. In addition, we added color-based chapter organization and new icons that simplify understanding."

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Veresponsible at FS Parker: Hannes Sigrist-Thompson (Executive Creative Director), Michaela Aerne (Project Management and Consulting), Marvin Osenda and Bettina Schlichter (Graphic Design), Mascha Schweizer (Junior Graphic Design).

Digital Bootcamp

The Power Handbook for Digital Marketing, Sales & Media.

• Author: Martin Andree and Niklas van Husen
• Publisher: Campus Verlag, 2022
• Pages: 272
• ISBN: 9783593515489

"Doing is like wanting, only more blatant." Never before have the marketing opportunities for companies, start-ups and self-employed people been as diverse as they are today. However, you run the risk of getting bogged down and not gaining any insights from all the buzzwords. The Digital Bootcamp provides a remedy - a toolbox in book form. The authors obviously speak from experience: They provide precise instructions for action and point out pitfalls. This makes their compendium valuable for all those who advertise, sell and communicate.

Corporate Newsroom

• Author: Christoph Moss
• Publisher: GABAL, 2022
• Pages: 96
• ISBN: 9783967391077

The digital transformation has made print and TV advertising less important. Companies must themselves ensure public attention on social media and other digital platforms - for example, by abandoning the traditional separation between marketing and PR and merging the two areas in a so-called corporate newsroom. The author explains step by step how you can install such a newsroom in your company - from the spatial design to the development of a planning tool to the analysis of results.

Talking to each other 3: The "inner team" and situational communication

Communication, person, situation.

• Author: Friedemann Schulz von Thun
• Publisher: Rowohlt Verlag, 2016
• Pages: 400
• ISBN: 9783499605451

After Talking Together 1 with the Four Sides Model and Talking Together 2 with the Values and Development Square, Volume 3 on the "inner team" concludes the groundbreaking trilogy by communication psychologist Friedemann Schulz von Thun. The three volumes complement each other. They are enormously helpful for communicating better and also for personal development. This volume is about understanding the different parts of our personality as a team that must be brought into harmony with each other so that we can communicate coherently.

Meaningless happy

How to find fulfillment at work even without Purpose.

• Author: Ingo Hamm
• Publisher: Vahlen Verlag, 2021
• Pages: 259
• ISBN: 9783800667598

A spectre is haunting Western companies: the fear of losing out in the battle for talent. That's why they provide their employees with desk bikes, napping rooms or drink brands and put the icing on the cake with a "noble purpose. Employees are supposed to be motivated in this way, since they are contributing a little bit to saving the world. Nonsense, says Ingo Hamm and argues in a highly amusing manner with many cross-references. Above all, he explains how you can tailor your own life's happiness without any professional sense-making.

With the new three-point internal quick probe, measurements can be taken in bores within a short time and at different positions. The probe has three titanium-coated measuring surfaces arranged at a 120° angle to each other. The measurement is performed by lifting the measuring surfaces by means of a lever.

Analog and digital dial gauges can be connected

The three-point internal quick-action probe is equipped with a preset spring element that guarantees a defined measuring force. In addition, the probe has a receptacle to which commercially available analog and digital dial gauges or fine pointers can be connected (8mm/H7). By coupling the probe with a high-quality analog or digital fine pointer, a measurement with an error of ±2 µm is possible. Inductive probes can also be used for measurements, which transmit their measurement result to a display module by radio or cable.

Versatile accessories for the quick probe

As an accessory for the three-point internal quick probe, Feinmess offers interchangeable measuring heads in numerous sizes. Bore diameters from 6 to 12 mm are measured with three measuring heads, each covering a measuring range of 2 mm (6 to 8 mm, 8 to 10 mm and 10 to 12 mm). For bores with 12 to 20 mm inside diameter, two measuring heads with a measuring range of 4 mm each are available (12 to 16 mm and 16 to 20 mm). Bores with an inside diameter of 20 to 50 mm are covered by four measuring heads with a measuring range of 5 mm or 10 mm each (20 to 25 mm, 25 to 30 mm, 30 to 40 mm and 40 to 50 mm). On request, Feinmess adapts the measuring surfaces of the three-point internal quick probe to the respective measuring task at the factory.

For more information www.feinmess-suhl.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/schnelltaster-fuer-hochgenaue-innenmessungen-an-bohrungen/

As a European financial services provider, Helvetia wants to contribute to the sustainable development of the economy and society. As part of its Sustainability Strategy 20.25, the insurance group is pursuing the ambition of being "committed and there when it matters" in the area of sustainability, in line with its corporate purpose, as it says. To this end, the insurer says it is focusing on four areas that are relevant to its stakeholders and the industry: its own business operations, customers and products, investments, and culture and governance. Helvetia lists the CO2 neutrality of its own operations since 2017, the signing of the UN Principles for Responsible Investment in 2020 and the adoption of a responsible investment strategy in 2021 as milestones already achieved.

Improved sustainability rating

These efforts are now being rewarded: The recent rating upgrade to "A" (previously "BBB") by the independent rating agency MSCI shows that the various measures implemented in the area of sustainability over the past few years are being seen as very positive. "Helvetia has thus achieved the target of an "A" ESG rating by MSCI set as part of its Sustainability Strategy 20.25 and will continue to work vigorously on sustainability aspects and drive improvements," the company writes in a statement. According to MSCI's rating system (see picture), the company's "A" rating places it in the upper midfield.

Kaspar Hartmann appointed Chief Corporate Sustainability Officer of Helvetia

Philipp Gmür, Group CEO of Helvetia, emphasizes: "Sustainability is a key success factor for our company. With our business model, we promote economic, social and ecological action and thereby deliver sustainable financial performance." The insurance company is therefore also strengthening its sustainability activities at an organizational level: Kaspar Hartmann is to become Helvetia's Chief Sustainability Officer. In this newly created function, he will implement and further develop the Group-wide sustainability strategy with even more clout. Kaspar Hartmann (46 years old) has worked for the company for 17 years in various management functions in Switzerland and abroad. Most recently, he very successfully managed the non-life business of Helvetia Austria. Source and further information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/helvetia-wird-von-msci-in-der-nachhaltigkeit-neu-mit-a-bewertet/

City tourism is still particularly struggling compared to rural destinations, said the director of Switzerland Tourism (ST) at a media conference in Zurich on Thursday. He could not emphasize enough the importance of long-distance markets in this regard: "Foreign guests love our cities. They come outside school vacations, they book well in advance, they come even when the weather is not excellent and they book upper categories."

For this reason, Swiss city tourism is heavily dependent on long-distance visitors. Overseas guests in particular are very important here. However, 50 percent of hotel room nights have fallen away from these compared to the reference year 2019. "Switzerland is an exporting country, we are dependent on foreign countries in many industries. This is no different for tourism," he continued.

The performance of city tourism was "decent", considering how drastic the pandemic was for the tourism industry. And in many important markets, such as China, there are still lockdowns. Compared to mountain, lake and generally more rural destinations, however, the development is currently below average.

Running campaign to drive city tourism

The federal government had therefore also given ST a special mandate with a "Recovery Plan". In the course of this assignment, ST is to work primarily with foreign guests and once again strengthen city and business tourism. The organization is to focus on the issue of sustainability. To this end, various activities have already been launched, such as a campaign with the running shoe manufacturer On Running, which will run from now on for the next few weeks and is intended to "create a stir," as the ST director explained.

Under the motto "Run the Swiss Cities", Swiss cities are presented from the perspective of joggers and jogging routes are presented, some of them by prominent athletes. (Werbewoche.ch reported). This should attract business and leisure travelers to the cities. (SDA)

Inkasso Suisse is the association of Swiss debt collection companies. Its members are committed to impeccable and professional debt collection. According to the association, more than 5 million debt collection cases with a volume of over 13 billion Swiss francs are processed on an ongoing basis. The members of the association thus provide a significant benefit to the Swiss economy, according to the statement.

With its Code of Conduct (CoC), Inkasso Suisse strengthens the protection of creditors' interests and protects consumers from abuse. Due to the high economic importance of debt collection companies in securing the liquidity of companies, compliance with the CoC is mandatory. Inkasso Suisse thus provides its members with clear guidelines on the principles to be observed in the practice of the profession.

Inkasso Suisse now enables all members to have their application of the CoC certified by the independent certification body of Swiss Safety Center AG. The certification body checks with the member whether the requirements of the CoC are fulfilled. The audited company undergoes a certification procedure in which the operational processes, documents, sales documents, etc. are checked for compliance with the CoC. It is checked whether the CoC is anchored in the company and is lived by the employees.

According to its own presentation, the association is setting new standards with this certification. Through certification, every member can proactively prove that the behavioral instructions specified in the CoC have been fulfilled. The certificate gives clients additional assurance that collection practices comply with ethical principles. 

Source and further information: inkassosuisse.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/zertifizierung-fuer-mitglieder-von-inkasso-suisse/

In the last few years, Migrolino has grown strongly through new locations and formats. In order to be able to address all target groups according to their needs, Notch completely revised the online presence in collaboration with Publicis Zurich and designed a new architecture. Now the three websites Migrolino-ag.ch, Migrolino.ch and Mio-shops.ch united under one roof.

The core of the fresh Migrolino.ch and Mio-shops.ch website is the Shopfinder. This is tailored to the needs of customers and optimized for mobile-first use. The simple and intuitive navigation and the reduced structure make the online presence a fast and useful information platform. In a short time, the nearest stores including route planner, opening hours, current promotions and offers, services or even specific offers such as e-charging station can be displayed and found. There is also a dark mode. The corporate site Migrolino-ag.ch focuses on the various formats.

The design is complemented by the shot Migrolino moments, the newly developed icons and the bolde typography. The UX construction kit is available for all three websites.

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Responsible at Migrolino: Marius Masso (Head of Corporate Development), Alexandra Vogel (Head of Marketing), Pascal Wetter (Project Manager), Michèle Hug (Marketing Assistant). Responsible at Notch and Publicis Zurich: Martin Stauch (UX Director), Martin Pfeiffer, Bruno Hofstetter (Senior UX Architect), Cédric Moor (UX Designer), Nina Martens, Nina Nesnidal (Art Director), David Voges (Senior Copywriter), Sandro Looser (Client Service Director), Selina Bigler (Junior Account Manager). Responsible at Prodigious: Matteo Attansio (photographer) and Martin Ottinger (retouching). Responsible at IMF: Simone Marchetta (Head of IWF Web Solutions), Stefan Friedrich (Senior Web Developer).

Cybercriminal gangs launch ransomware attacks to encrypt sensitive data from companies and extort a large ransom. Sometimes hackers even use a method called double extortion. They threaten the company to sell the stolen data online if the ransom is not paid. Meanwhile, cyberattacks with extortionist intentions are among the most dangerous threats to businesses. A look at various statistics shows how large the dimensions of this criminal scam are, as can be read at the security service provider Atlas VPN.

1. hackers captured over 30 terabytes of sensitive data in 2022

Ransomware attacks have become increasingly efficient and devastating in their methods. Hackers stole more than 30 terabytes (TB) of personal and other sensitive data in 320 incidents in 2022, for example. The total number of ransomware attacks could be even higher. Many companies lack transparency in reporting incidents involving ransomware. In one prominent example, the largest semiconductor chip company, Nvidia, was hit by one of the largest ransomware attacks in the first half of 2022. Hackers from the group "Lapsus$" claimed to have stolen 1 TB of exfiltrated corporate data and demanded a ransom of $1 million. (Source)

2. ransomware volume doubles in 2021 and exceeds 600 million

If a company does not have its data secured in a cloud, it usually gets into big trouble in the event of an incident. Affected businesses either have to pay a hefty ransom or lose their data forever. Research has shown that global ransomware volume will increase by 105 % in 2021. (Source) The total number of ransomware attacks in 2021 is nearly 20 attempts per second. The U.S. is significantly more affected than any other country, with 421.5 million ransomware attacks (see below). Cybercriminals launched 34.2 million ransomware attacks in Germany and 33.5 million in the UK. No data is available on Switzerland. However, a study by the British security provider Sophos shows that 60 percent of Swiss companies have fallen victim to a ransomware attack in 2021. And a Listing of the trade magazine inside-it.ch provides an insight into a few impressive cases and shows that SMEs are also affected.

3. over 70 % of organizations have been affected by two or more ransomware attacks in the last 12 months

Once the hackers know that the company has vulnerabilities they can exploit, they target it multiple times. According to a 2022 report from data security services provider Veeam, 73 % of organizations were affected by two or more ransomware attacks in the last 12 months. The majority - 44 % of incidents - occurred via phishing emails, links and websites. One of the reasons ransomware is so successful is that companies keep paying ransom. A whopping 76 % of companies affected by ransomware in the last 12 months (January 2022 survey) paid the ransom. Yet nearly one in four companies (24 %) were unable to recover their data afterwards. (Source)

4. companies in Japan and the Netherlands paid the highest ransoms

Companies in Japan paid an average of nearly $4.3 million in the largest ransomware attacks in 2021. In addition, companies in the Netherlands paid an average of $2 million in ransom to cybercriminals (Source). In a survey of 5,600 IT professionals at mid-sized companies (100-5,000 employees) in 31 countries, 79 % of companies in the media, leisure and entertainment industry were affected by ransomware attacks in 2021. Retail is the second most common target of ransomware, with 77 % of businesses reporting having suffered an incident.

5. nearly half of global attacks target the U.S. in 2021

Ransomware can become a powerful weapon in the hands of cybercriminals that can cause financial and reputational damage to an organization. In 2021, 1,352 (48 % of all incidents) ransomware attacks targeted the United States. 146 attacks targeted French companies. In addition, companies in the industrial and energy, retail, and financial sectors were among the most threatened sectors. The industry and energy sector was affected by 599 ransomware incidents globally in 2021, while threat actors targeted retail companies in 545 attacks. (Source)  

This article originally appeared on m-q.ch - https://www.m-q.ch/de/top-5-der-ransomware-statistiken/

As exclusive brand ambassador, musician Gölä be the face of Wirmachendruck.ch - for example at trade fairs, on the website, in social media channels or at customer events. Customers of WIRmachenDRUCK and fans of Gölä can look forward to autograph sessions, special events and many other surprises.

Gölä is one of the most successful musicians in Switzerland. Songs like "Schwan", "Uf u dervo" and "Keini Träne meh" are already local folk songs.

Rock weaver meets printing expert

"Gölä's authenticity as a musician coincides perfectly with our vision. We don't just want to offer a wide variety of high-quality print products, but rather to become the most customer- and service-oriented online print shop in Switzerland. We translate our customers' philosophy into paper and many other products. Their advertising is our craft," explains Johannes Voetter, Managing Director of Wirmachendruck. "We are very pleased to be able to work with such a prominent Swiss rock musician as a brand ambassador and to inspire each other in the future," adds his brother and co-founder, Samuel Voetter.

"Wirmachendruck.ch has grown rapidly from the start, and offers plenty of opportunities for development and participation on my part. Being able to be part of the brand development is very exciting," says Gölä.

Gölä and the Voetter brothers see their intersection in the joy of discovery and in the profession of transporting expressive messages to people - be it through dialect pure and simple or through the creation of communication media in printed form.

The Wirmachendruck.ch portal was launched in 2017 and, according to its own announcements, has been very successful in establishing itself on the market. The online print shop is aimed at both private and business customers who are looking for individual, high-quality print products. 

 

 

 

Billions of people come into contact with Bühler Group technologies every day to meet their basic needs for food and mobility. Some 65 percent of the wheat harvested worldwide is processed into flour on the mills of the Swiss company. Founded in 1860, the family-owned company with around 12,800 employees is today a globally active hidden champion - especially in the field of digitalization.

Central platform for 135 countries

In the private sphere, e-commerce is a daily companion. This trend is also becoming more and more apparent in industry. The goal of the Bühler technology company was to offer customers optimum service for their individually manufactured machines - a service that they are also familiar with in their private lives. In other words, a central platform for all customers who want to obtain information, place an order, or make a complaint. What sounds simple is a mammoth task for a company like the Buhler Group, which operates in 135 countries around the world. Huge volumes of data, different systems, non-transparent processes: These were the basics.

Bühler Group relies on German service provider

The Bühler Group has entrusted the Radolfzell-based company Sybit GmbH with the development of the new platform. According to its own information, this long-standing SAP consulting company offers holistic process consulting from analysis and strategy planning, through design and implementation, to comprehensive application management services based on SAP Customer Experience Solutions. And it works fast: Because six months later, the first basic store was up and running, which grew into the full-blown portal myBühler with currently 13,000 users in 135 countries. There, customers have direct and uncomplicated access to information and documents about machines, parts, and the status of quotations and orders. "Behind the customer portal lies an enormous amount of data, but the system copes very well with the different ways in which it is presented," explains Markus Keh, project manager at Sybit GmbH. Based on SAP Commerce Cloud, Sybit implemented the Product Cube: a product information system that enables the management of structured as well as unstructured product data. This means that multimedia content can be easily added to the product data. Due to the high performance, even large amounts of data can be imported quickly.

Global Incident Management as a further step

"We are more than satisfied with our decision to choose Sybit as our consulting and implementation partner. Thanks to the trusting cooperation and the step-by-step, flexible implementation, the realization of the product cube project was a complete success," summarizes Nataly Hüeblin, Senior Information System Engineer at Bühler AG. 

Users can also order services and spare parts via the customer portal. Based on the SAP Service Cloud, Bühler also built a Global Incident Management system that creates a global standard for processing incoming customer incidents and service requests. Service-related customer communication now takes place in one central location - regardless of whether the customer contacted us by e-mail or via the portal, or whether the ticket was created manually.

Source and further information: Sybit GmbH

This article originally appeared on m-q.ch - https://www.m-q.ch/de/buehler-group-service-excellence-mit-kundenportal-der-superlative/

In the wake of the discussions surrounding the electricity shortage and the energy transition, nuclear power plants are experiencing something of a renaissance: they are able to supply very large amounts of electricity without emitting CO2. This is why the EU recently classified them as "sustainable". Supporters of nuclear power could now be given a further argument from the USA - which already has a rather positive attitude towards nuclear power plants: artificial intelligence for reducing the high operating costs of nuclear power plants.

Nuclear power plants: maintenance and safety generate high costs

Nuclear power plants may not pollute the air, but they have other disadvantages: they produce radioactive waste, the disposal of which is highly problematic. Furthermore, nuclear power plants are expensive to operate: the biggest cost factor in operating a nuclear power plant is the constant monitoring and maintenance - the older the plant, the higher the cost. It is not only since Chernobyl that we have known what can happen if safety systems are not operated correctly. Could intelligent, computer-controlled systems now not only make nuclear power plants safer, but also increase their economic efficiency? Scientists at the Argonne National Laboratory of the US Department of Energy (DOE) are working on systems that could make nuclear energy more competitive with the help of artificial intelligence. "Operation and maintenance costs are very important for nuclear power plants because they currently require a large number of on-site employees and extensive maintenance work," Roberto Ponciroli, senior nuclear engineer at Argonne, told the web portal Techexplore.com. "We believe that autonomous operation can help improve their profitability and also promote the introduction of advanced reactor concepts." The Argonne National Laboratory research project aims to develop a computer architecture that could detect problems early and recommend appropriate actions to human operators. Ponciroli and his colleagues estimate that this technology could save the nuclear industry more than 500 million dollars a year.

AI takes over monitoring and helps with decision making

Even today, the various system components of a nuclear power plant - valves, pumps, heat exchangers, etc. - are monitored by sensors. However, like other components, these sensors can be damaged. They must therefore be continuously checked by employees. This is done, for example, by regular inspections of the plant. The researchers' idea: what if algorithms could now check the data by learning how a normal sensor works? Then they could look for anomalies, i.e. AI would interpret the signals from the sensors and recommend specific measures. Ponciroli gives an example: "Suppose a display on the dashboard of your car alerts you to a tire with too little air pressure. You know you don't have to stop immediately, but you might decide to slow down a little to avoid a puncture until you can fill the tire with air." We see the information (low air pressure), evaluate it (stop or continue driving?) and take action (continue driving, but at a lower speed). The AI can now imitate this logic. In a nuclear power plant, computers could therefore detect problems and alert the operators as early as possible in order to optimize the control system and avoid more expensive repairs. At the same time, computers could prevent unnecessary maintenance work on plants.

Optimize existing systems

Researchers at Argonne National Laboratory have now developed such a computer simulation, or a digital twin of a nuclear reactor. They have succeeded in finalizing systems to control and diagnose its virtual parts. The rest of the project will focus on the system's decision-making capability - what it does with the diagnostic data. The aim of the research work is to create a system architecture that links several algorithms together. An existing analysis tool for modern reactors will be used, which will be adapted accordingly by engineers. It should be flexible enough to also be used for existing reactors.

Sources: SwissCognitive; Techexplore.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/atomkraftwerke-koennte-ki-helfen-betriebskosten-zu-senken/

At Hotel Mamma with its Osteria Italianità is celebrated. Instead of a menu, there is a daily changing 5-course menu according to old recipes and with fresh ingredients. This is intended to appeal to connoisseurs who like to take their time for an extended, genuine Italian meal in a cozy atmosphere.

The new film comes as an introduction to the website and is intended to present the business and in particular the special restaurant concept - for guests who do not yet know the house. In addition, Hotel Mamma relies on various short and themed videos on Facebook and Instagram.

"We have already successfully used the film, which was shot in 2016, as an introduction to our website. It emotionally conveyed what guests can expect from us," says owner Charles Brun. "We wanted to top that - with a fresh video production - that is even more meaningful and explains our unique concept. As with the first film shoot, we contacted Motionfood in Zürch-Schlieren. Quickly and without complications, the new video for website and social media was created. We are very happy with the result and will now use it to play on our marketing channels."

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Motionfood: Why a hotel needs a video

• Great feelingsAmbience and mood can be conveyed much better in a film than through photos and texts.
• More information: A few seconds of film convey more information than ten or more images.
• Clear differentiation: A well-made video shows the difference to competitors faster and better than texts and photos.
• High attention: Videos reach a wide range on the web and social media.
• Longer dwell time: Users stay longer on videos than on images. This extends the time of use on the website, which is relevant for search engines and ranking on Google.
• Higher click rates: Videos influence purchase decisions and increase bookings.
• Multiple benefits: A film can be used in many ways and can be divided into different sequences, for example for use on website and social media or in the newsletter.
• Manageable costs: A video production is not necessarily more expensive than a classic photo shoot.