Already in the fall of 2021, the IT company Boss Info was one of the first Swiss SMEs to successfully implement the "digital IPO". By achieving CMTA certification, Boss Info now succeeds - again as one of the first companies in Switzerland - in introducing a high standard. "The CMTA certification is another important step in our strategy," begins Simon Boss, CEO of Boss Info. "If our Boss Info tokens are to be traded on renowned digital marketplaces in the future, this standardization is important. We have succeeded in this with the CMTA certification."

CMTA certification creates confidence for investors and business partners

The CMTA certificate stands for the successful adherence to and implementation of the standards set by the eponymous, independent association set standards. So investors and business partners can now be confident that Boss Info shares have been tokenized under Swiss law, securely and to the highest technical industry standards.

CMTA is an independent association founded by leading players from the financial, technology and legal sectors in Switzerland to establish common standards for the issuance, distribution and trading of securities in the form of tokens using distributed ledger technology. CMTA is one of two bodies recognized in Switzerland for establishing security standards for the tokenization of assets, particularly shares, and offers certification to issuers accordingly. For this, CMTA as a body is considered with trust by well-known companies as well as by lawyers and the financial market.

Important partners contribute significantly to success

On the way to CMTA certification and the adaptation of the statutes, Boss Info was accompanied by two important partners. While technology partner mt tippet was instrumental in providing the technology and technical testing, took care of Lenz & Staehelin around the legal audit. "I would like to express my sincere thanks to both partners and CMTA for the goal-oriented and pleasant cooperation in this pioneering project," concludes Simon Boss.

Source: Boss Info

This article originally appeared on m-q.ch - https://www.m-q.ch/de/boss-info-erreicht-cmta-zertifizierung/

The winner of the Annual Report Rating 2022 was announced in Zurich on September 22. The building materials manufacturer Sika emerged as the overall winner. A total of 238 companies were assessed by four juries. The special "Text" prize was also awarded for the third time. The prize was awarded to Phoenix Mecano's annual report.

Annual reports of the largest companies evaluated

Jury president Hans-Peter Nehmer presented the winners with their certificates during the ceremony. For the first time, a newly created trophy was also presented to the overall winner. The Swiss Annual Report Rating is conducted annually by HarbourClub - Chief Communications Officers. Around 200 participants took part in the event.

The Swiss Annual Report Rating includes the annual reports of all listed companies represented in the SPI. The list is completed with the companies of the 50 companies with the highest turnover, the 15 insurance companies with the highest premium volume and the 25 banks with the highest balance sheet total and comprises 238 companies in 2022. This sample was evaluated successively by three juries. First, by the Value Reporting Jury of the Institute for Banking and Finance of the University of Zurich, headed by Prof. Dr. Alexander F. Wagner; second, by a Design Jury under the patronage of the ZHDK and headed by Jiri Chmelik Noir Associates. Then, a final jury headed by Hans-Peter Nehmer, President of HarbourClub and Head of Corporate Communications at Allianz Suisse, judged the twelve best annual reports - print and online - selected by the preliminary juries.

Sika: A winner out of "nothing"

This year's overall winner literally comes out of nowhere. In the last ten years, with one exception in 2014, Sika has never made it into the illustrious circle of the twelve best annual reports that the final jury had to review. But the analysis of the results in the two categories Value Reporting and Design reveals it clearly. Sika has improved its ranking in Value Reporting by 20 ranks and takes first place in this category with its 2021 report. The improvement in rank is even more evident in the Design category. Here Sika was able to gain more than 50 places compared to the previous year.

Sustainability reporting is getting more and more space

Hans-Peter Nehmer: "At Sika, as with many of the best annual reports, sustainability reporting has developed into key content in corporate publishing. Our final jury recognized striking improvements in the annual reports of the 2022 vintage. More and more companies are making the leap to a new communication approach - from abstract, defensive "justification communication " to credible, holistic and thus effective sustainability reporting."

The rating was made possible by the organization partner Linkgroup and the support of Antalis, Apostroph Group, PwC and SIX.

Source and further information incl. download option of the award-winning annual reports: www.gbrating.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/sika-gewinnt-schweizer-geschaeftsberichte-rating-2022/

With its more than 200-year history, it is impossible to imagine the Schaffhausen region and the Zürcher Weinland without the Ersparniskasse Schaffhausen. In order to make the core competencies of the regional bank more visible to the outside world in the future, the branding agency FORB was entrusted with a refresh of the brand. Based on a sharpened brand strategy, the appearance was renewed and communication at all touchpoints was strengthened.

The defining element of the new image is a pattern that is intended to reflect the dynamism and agility of the regional bank. The design language also combines the regional roots and picks up on the characteristic landscape with the Rhine, gentle hills and wide vineyards. Fresh colors provide a deliberate contrast and are intended to position the oldest bank in the region as a contemporary and likeable regional bank.

---

Responsible at Ersparniskasse Schaffhausen: Dr. Beat Stöckli (CEO), Corinne Wüthrich (Head of Marketing), Helen Eichenberger (Marketing), Adrian Marthaler (IT Manager). Responsible at Forb: Roman Burch (Strategy & Concept), Oliver Forrer (Strategy & Concept), Klemens Vetsch (Art Direction), Julia Roman (Graphic Design), Elena Freydl (Graphic Design), Adrian Rupp (Graphic Design).

 

With the concept store, the Italian luxury car manufacturer Ferrari creates a place of encounter, thereby combining the heritage of the brand with a modern and innovative interpretation.

The pop-up location at Uraniastrasse 18 combines a gallery space on the second floor with exclusive artworks by Silvie Fleury, George Condo, John Armleder and Blair Thurman. Spread over two floors, the pop-up concept store immerses customers in the unique world of Ferrari. On the first floor there is an Italian café during the day and a bar with aperitivo in the evening. In addition, Ferrari by B.I. Collection invites customers to enjoy and purchase an exquisite selection from Ferrari's current fashion collection as well as a carefully curated selection of accessories, books and magazines. The pop-up store restages the 360° world of Ferrari.

Charles Blunier has already been able to count the B.I Collection among its customer portfolio for four years and both can look back on a successful collaboration together. With the creative strategy and conception of the Ferrari Concept Pop-Up Store, Charles Blunier & Co. wants to set a milestone for the Ferrari brand.

Together with the team of Eggert & Friends, a modern interior was implemented in a very short time and celebrated with a brilliant opening. Since Friday, September 16, the pop-up location is open for walk-in customers as well as family and friends of Ferrari.

Digital campaign with photographer Edgar Berg

The entire communication and creative identity was also conceived and implemented by the design studio Charles Blunier & Co. For the campaign, Charles Blunier was able to win over the renowned photographer Edgar Berg and is using the expressive campaign to cover the city of Zurich with a digital campaign.

Charles Blunier says: "We are very proud to have been chosen by Ferrari to create this pilot project. To enjoy the trust of one of the biggest brands in the world is a great recognition to our way of thinking and holistic design approach."

Advertising pressure in the overall market
The development of advertising print as of August 2022 in millions of gross Swiss francs

A total of 15 sectors are increasing their advertising print in the double-digit range, helping gross advertising print in August to gradually recover from the previous summer slump. Total advertising print in 2022 is 3,990 million gross Swiss francs, 34 percent higher than in 2021.

klhöo

Telecommunications picks up again after July low

16 out of 21 industries increase their advertising pressure in August compared to the same month last year. The biggest increase was in tobacco (+137.9 percent). Construction, industry, furnishings (+48 percent) achieved the second-highest percentage increase and thus remained in second place in the overall annual ranking behind retail, which also increased at an above-average rate in August (26.5 percent). Leisure, hospitality, tourism follows in 3rd place, as in the previous month. The sector increased its advertising pressure by 17.8 percent in August.

The telecommunications sector increased its advertising print by 13 percent compared with the same month last year. Compared with the weak previous month of July, the figure is even 49 percent higher, the second-highest percentage increase in a month-on-month comparison after tobacco products (145 percent).

Five industries with lower advertising pressure than in the previous year

Five sectors recorded less advertising pressure than in the same month of the previous year. The sharpest downturn was seen in the cleaning sector (-37.6 percent). The Food (-20.6 percent), Digital & Household (-3.0 percent), Vehicles (-13.6 percent) and Cosmetics & Toiletries (-0.9 percent) sectors also reduced their advertising print in August.

Top Advertisers & Products

The top advertisers and most advertised products as well as services (excluding assortment, image advertising and collective categories) in August 2022

Media Mix

Media Mix for the month of August 2022

---

More about Mediafocus at mediafocus.ch

Thirteen years after its foundation as a sole proprietorship, today with a team of eleven employees and two apprentices, Jung Architektur has decided to reflect the development also in the brand. The architecture firm from Näfels GL commissioned Schneiterpartner with the development and realization of the brand identity. Pre-structured interviews with the management, employees, partners and customers as well as an in-depth brand workshop were used to develop the content and communication building blocks for the development of the brand strategy.

With the brand promise "For Generations", both the content guideline in the sense of sustainability and the demand on the business development and offer were defined. Thanks to the promise and the brand values, an attitude and ambition are anchored on the one hand, and on the other, Jung Architektur now also has a compass for assessing decisions and actions for today and tomorrow.

The brand strategy also sets the pace for corporate design and all communicative measures. The precisely reduced signature of Jung Architektur's work was also transferred to the brand world, from the brand and the use of the subtly animated logo, to the targeted use of type, to the color and image world, which was edited and implemented with Samuel Trümpi with local roots.

The implementations range from stationery, documentation, signage and signaletic elements to the new website. Parallel to the launch of the new brand, the journal was also launched on the website, where Jung Architektur both reports on projects and addresses overarching topics and issues relating to architecture by means of journalistic contributions.

After going-live in summer 2022, further communicative measures and content will be developed and published in partnership.

Most of the time, hackers set the pace. They are fast, ruthless and often have the most sophisticated tools for their advanced attacks. For companies, the challenge is not only to counter the threats with the appropriate technologies, but to stay one step ahead of cybercriminals themselves. Factors such as home offices and mobile working, which have developed rapidly recently, make this more difficult. This is because mobile communication outside the company network creates completely new attack surfaces. To ensure data protection, the security of mobile devices and the integrity of data transfers, companies need to know the biggest risks - and contain them from the outset. Communications provider Materna Virtual Solution shows the ways in which dangers to corporate data are imminent. The company develops and sells the applications SecurePIM, SecureCOM and the security architecture SERA for iOS and Android.

• Questionable Apps. According to Materna Virtual Solution, there is still a great danger lurking in the app stores of the major providers. Applications that open the door to malware after installation or read out confidential data are still among the main reasons for data leaks. But even everyday apps from well-known manufacturers, such as common messengers, can become a problem if the privacy settings are incorrectly selected. They are then able to access sensitive data and possibly pass it on.
• Unpatched vulnerabilities in operating systems. If security vulnerabilities in applications and operating systems remain unaddressed, for example because they are unknown to the manufacturer, cybercriminals have an easy game. These so-called zero-day attacks exploit the undetected vulnerability to steal data or inject malware.
• Phishing attacks. In addition to technological risks, employees themselves are still a frequently chosen and lucrative target for attackers. Calls to action in fake emails, short messages or websites tempt employees to disclose confidential data, such as passwords. Also due to the increasingly advanced phishing methods, employees should receive regular training on this type of attack.
• Unprotected networks. Working in a café or hotel has long been commonplace, but all too often employees still use open WLANs or hotspots. What seems convenient at first glance, however, plays into the hands of potential attackers: unencrypted communication allows them to intercept data and steal sensitive information. 

"For ultra-mobile working to work, employees need to access data from anywhere and at any time," explains Christian Pohlenz, Security Expert at Materna Virtual Solution. "And that's exactly the crux of the matter, because getting from A to B involves numerous vulnerabilities. That's exactly why hackers love the new working models so much. The answer to this is end-to-end encryption. Container solutions have proven to be the measure of all things: They create a shielded area on mobile devices that is protected from access and ensures maximum security - and are thus a big step ahead of the hackers' tricks."

Source and further information: Materna Visual Solutions

This article originally appeared on m-q.ch - https://www.m-q.ch/de/mobiles-arbeiten-warum-hacker-es-so-lieben/

This much is certain: financial brands are facing profound changes that may even threaten their very existence. Never before has the range of products on the market been larger and more diverse, never before has it been easier for customers to switch. While the older generation still chooses its bank(s) largely on a functional basis, Gen Y and Z are focusing on brands that match their needs, values, and lifestyle.

An interesting phenomenon can be observed here: Today, it is increasingly the younger generation that is introducing parents to new offers and financial service providers, such as Apple Pay, Twint and Revolut. This is a striking paradigm shift, as in the past it was always the parents who showed their children the way to financial services.

AI-based data analysis as a new approach

To understand these fundamental changes, the consulting firm BrandTrust researched the DACH financial markets using a novel approach: Instead of opinion polls, the brand strategy experts rely on Artificial Intelligence and Big Data.

More than 300,000 texts accessible on the Internet, such as corporate websites, forums, blogs and social media, were used as source material. A total of around 33 million data points were processed. Of the 240 financial institutions examined in DACH, 110 were from German-speaking Switzerland. French or Italian-speaking Swiss banks were not examined, as the algorithms used are based on a German-language model.

This method of analysis provides in-depth insights into the needs and values of customers without survey bias. This is because the algorithms exclusively observe effective behavior on the web, such as comments or likes.

Holistic comparison of all financial service providers

Just as customers do not divide banks into categories - as the industry itself likes to do - this study also compared all types of banks holistically and together: These include digital banks, cooperative banks, big banks, private banks, neobrokers, robo-advisors and payment service providers such as the up-and-coming Klarna.

The reason for this is simple: customers have different decision-making criteria than banks, which like to divide themselves into categories. In the future, the classic "category" boundaries are likely to become increasingly blurred anyway.

Migros Bank scores with millennials

As the ranking of the most relevant Swiss financial brands shows, not a single traditional bank makes it into the top 5 among the two younger generations. HSBC (6th place), UBS (8th) and Raiffeisen (12th) as well as Credit Suisse (14th) follow far behind specialized financial service providers such as Google Pay, Klarna or Revolut.

Only one bank stands out: Migros Bank takes first place among Millennials. How is that possible? According to Benedikt Streb, co-author of the study, Migros Bank has successfully rejuvenated its brand in recent years and has a clear focus among Millennials on its Facebook and Instagram social media platforms. "Migros Bank manages to make difficult financial topics such as buying a house, self-employment or starting a fmail business accessible on its social media channels. It speaks the language of Millennials, hits their topics and shows itself to be true to life and human," says brand expert Streb. Central brand values such as cooperativeness, credibility and authenticity would be translated into the community in a modern way, whereby Migros Bank would enable identification and belonging - two highly relevant longings of this generation.

 

Gen Z in a consumption frenzy

For Generation Z, the themes and style of Migros Bank would be far too serious, says Benedikt Streb. This generation is looking for fun and simplicity; the focus is on the infinite world of consumption. So it's nothing but consistent that payment service providers such as Google Pay, Mastercard and Klarna are high on the list. They all know how to present themselves as part of consumer life. The focus is always on the benefits for customers, not the technology or the products.

And what about Twint? You look in vain for the Swiss high-flyer among payment apps in the ranking of the younger generation; only among Generation X does it make it onto the ranking list. "While Twint offers a very valuable service, it runs into the typical banking trap when it comes to communication: the payment service provider wants to appeal to everyone from young to old, which means the profile ends up being too vague," Streb explains. In addition, although Twint uses a young visual language, it engages in rather classic product marketing.

For the younger generations, however, the focus should be on the customer (hero) and not on the bank or the function. The older generations (Generation X and baby boomers), for their part, prefer niche banks with a regional focus; there are greater differences between the various cantonal banks, which were consolidated in the study and thus landed in 12th place (Gen X) and 10th place (baby boomers).

What does "relevant" actually mean?

The relevance of a financial brand describes its ability to attract potential customers and convert them into true fans. To turn first-time contacts or interested parties into fans, a financial brand must precisely understand the needs and desires of its target group and address them skillfully and consistently. On the other hand, there is no wow factor at all in trying to serve all target groups - it is virtually impossible to establish a lifelike relationship with the younger generations, who are critical to success.

Conclusion

The study shows that each generation has its own attraction drivers. New financial service providers with a clearly defined range of services and a contemporary, consumer goods-oriented image are ahead of the game among the younger generations. One example of success is Migros Bank, which has the courage to focus clearly on millennials and knows how to demonstrate its relevance to everyday life.

---

* Benedikt Streb is a partner at BrandTrust and specializes in measuring brand success. His motto, loosely based on Galileo Galilei: "Make measurable what cannot be measured".

The financial brand study completed in the summer of 2022 "Money or love? Why financial brands need to become more human" by BrandTrust is based on data analysis using artificial intelligence (AI). A total of 240 financial brands were examined, including 124 German, 110 Swiss-German and 32 Austrian financial institutions and service providers. More than 790 publicly accessible sources on the Internet were sifted through, such as forums, blogs, comparison portals, social and linear media, stores and corporate websites. A total of over 33 million data points were analyzed and 300,000 text analyses were conducted, with the study period covering the last 8 years to the present. In parallel, the three study authors Benjamin Streb, Sebastian Schäfer and Bernhard Scholz from BrandTrust conducted an online survey to secure and validate the results of the AI data analysis.

 

 

 

"The only constant is change" - for Franke, this brand philosophy stands for intelligently finding new ways to face constant change - together with customers and partners. To this end, the company aims to combine many years of engineering expertise with modern technology and functional aesthetics, as well as with integrated services and innovative solutions.

Tradition meets bold spirit

In order to stringently pursue this brand purpose through all areas of the company, Franke developed a brand identity that will be successively visible on all platforms, such as the updated website, and in all marketing communication from September 13. The role of design here is to express the newly developed brand positioning by means of visual identity.

True to the principle of "reliable and inspiring", the future design will be dynamic, flexible and contemporary, and will feature clear colors, lines and symbols. While retaining its origins, the modernized Franke logo appears in the activating color "Vibrant Red", a further development of the existing brand color - for more precision and adaptability.

Particularly striking: the flexible layout with the new dynamic font "Antarctica" breaks the boundaries of formats and is thus intended to convey the message of constant change particularly clearly. Likewise, it allows for various combinations of design elements that can be subtle or bold, precise or dynamic, elegant or emotional; depending on the communication channel.

The heating and hot water consumption of buildings alone accounted for nearly 40% of the country's total energy consumption in 2020. This means that buildings have an important role to play in achieving the goals of the Climate Strategy 2050 of CO2 neutrality, which was enacted by the Federal Council in January 2021. The effort required to achieve this goal is considerable, but there are several approaches to support and guide municipalities in their efforts to reduce the energy consumption of buildings as well as to improve the quality of the energy consumed.

Interactive map based on public data

Navitas Consilium is an energy and climate consultancy based in Valais and specialized in building level data processing. In combination with the public data of the Building and Housing Register (GWR) provided by the Federal Statistical Office, it is now possible to display the share of renewable and imported energy as well as the amount of greenhouse gas emitted during the heating of the building stock using maps per municipality. These results allow to provide a monitoring and comparison of the energy transition of the municipalities, with the possibility to visualize the progress through maps and indicators. Gabriel Ruiz, director of Navitas Consilium, recalls that the availability and quality of the data of the building and housing register are the responsibility of the municipalities. Therefore, he invites municipalities to update this information, adding, "We are able to regularly update our calculations to show the evolution of each municipality towards the global energy goals."

Share of renewable energy and local resources

In Switzerland, a renewable energy supply promotes local resources such as solar energy, heat pumps or Swiss firewood. The more local resources are used, the less the dependence on energy from abroad. Concerning the heat production for the heating of the buildings and the hot water, the imported production sources are to a large extent concentrated around fuel oil and gas. These sources currently provide more than 30% and 25% of the energy procurement of the building park. One of the published maps illustrates the share of renewable final energy for heating and hot water of the municipalities' building stock compared to the estimated total energy. The legend indicates the percentage of renewable energy.

Low share of renewable energy in densely populated areas

The interactive map shows, for example, that the most densely populated areas of the country, such as the Swiss Plateau, the Lake Geneva area, the Rohne Valley, Ticino or the Rhine Valley, have, overall, a lower percentage of renewable energy for the energy procurement of the building stock than the rest of the country. According to the available figures, the percentage in the 10 largest cities of the country does not exceed the 28% mark, while the value for the whole of Switzerland ranges between 2% and 84%.

Among the 10 largest cities in the country, Lausanne has the largest share of renewable energy (28%), followed by Zurich (24%) and Basel (24%). These results are largely due to extensive district heating networks. These networks are fundamental tools to cope with the energy transition, and therefore cities foresee large investments in this area in the coming years. In rural and mountainous areas, it seems easier to consider energy procurement that is more respectful of the environment and less dependent on energy importation. In dense populated areas, on the other hand, grid energies and individual fossil heating systems have been used because of their small footprint and high energy density. Another available map depicts this situation, where imported energy is mapped in relation to locally produced energy.

Greenhouse gas emissions generated by heat consumption in the building stock

With its Climate Strategy 2050, which is based on the Energy Perspectives 2050+, the Federal Council has decided to reduce GHG emissions to net zero (climate neutrality) by 2050 in order to meet the targets of the Paris Agreement. These targets apply to every GHG-emitting sector.
As mentioned above, the building stock represents a crucial role in the reduction of carbon emissions. The solution to this is a reduction of energy consumption coupled with the procurement of better quality energy with less GHG emissions. An interactive map showing the situation of GHG emissions8 in relation to the heat demand of the building stock can be consulted on the Navitas Consilium website.

Relationship between the share of renewable energy and greenhouse gas emissions

The GHG emissions in the procurement mix of the building stock are coupled to a high degree with the share of renewable energy. In the areas where renewable energy is used more, the GHG emissions are lower overall. Among the large cities in Switzerland, Bern emits the fewest GHGs in relation to the area of its building stock, followed by Zurich, Basel, Lausanne, and Biel. The cities that have a share of renewable energy below 10% generate higher GHG emissions overall.

As the maps published by Navitas Consilium show, conditions can vary greatly from one municipality to another, depending on the geographical environment and the climate neutrality measures implemented. Overall, the building stock of Swiss municipalities has some catching up to do before the goals of COP 26, to which Switzerland is a co-signatory, are achieved. These targets include zero carbon emissions and a share of 100% renewable energy for heat production.

The interactive map is available here: https://www.navitas-consilium.com/de/zero-carbone

This article originally appeared on m-q.ch - https://www.m-q.ch/de/interaktive-karte-gemeinden-koennen-den-anteil-an-erneuerbarer-oder-importierter-energie-abrufen/

Although the industry has long since identified the potential of digitization, many companies will still rely on paper-based process documentation in applications such as assembly, maintenance or quality inspection in 2022. However, analog documentation means immense effort in creating, providing, using and updating documents. But static digital documents in Word, Excel, PowerPoint or even ERP systems often have the opposite effect of what was intended: they only increase complexity and lead to a variety of operational problems such as additional work, version chaos or a lack of transparency in workflows. A supposedly simple tool, the digital work instruction, can help maintain or increase the competitiveness of industrial companies. Only companies that are digitally smart in meeting current and future challenges will be able to survive the increasing shortage of skilled workers caused by the impending wave of retirements of the baby boomer generation, the accompanying battle for young talent, and the ever-growing complexity of operations.

Processes documented step by step and digitally

With the help of the Connected Worker Platform, the company supports Operations1 The "Arbeitsanweisung 4.0" (Work Instruction 4.0) helps industrial companies to master existing challenges: thanks to media-based and multilingual step-by-step instructions, processes can be carried out securely. These are integrated end-to-end with the existing store floor IT and enable process-related knowledge to be stored in the cloud. To name just one of many results, training times for new employees or changed responsibilities can be shortened enormously. In addition, even inexperienced employees are given the chance to reliably carry out complex processes.

Documentation is so natively integrated into the processes that its effort can be reduced by 95% and work efficiency and satisfaction can be increased accordingly. "Work Instruction 4.0" builds a transparent and understandable bridge from the order to process execution to progress monitoring and incident management.

New whitepaper "Work Instruction 4.0

Employees who carry out their work using Work Instruction 4.0 report enormous simplifications in process execution: Explanatory visual elements such as images with markings, videos and various other elements are integrated into the interactive instructions, making the former "reading material" much more catchy and easier to understand. In addition, Work Instruction 4.0 defines access rights and uses a simplified digital approval process to make the relevant documents available only to those employees who actually need the information.

The whitepaper "Work Instruction 4.0" with a lot of valuable information from Operations1 is available for free download at here. For example, Operations1 provides further information in its own podcast "Future-Proof Operations"hosted by Benjamin Brockmann, Co-Founder & CEO of Operations1. There, topics on trends, stories and people in digital manufacturing as well as the latest insights and solutions are discussed.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/digitale-arbeitsanweisung-whitepaper-zeigt-smarte-moeglichkeiten-auf/

Promoton has been on the road acoustically for 25 years. The core competencies in the field of film production and moving image have been expanded. The work of the creative team can be found on the radio, in the cinema, on television, in museums, exhibitions as well as at events and on all digital channels.

As a basis for the new overall appearance, the brand message was developed, it reads:

"Sound, music and moving images are our passion. With great commitment we work with people for people. Passionate, familiar and with the highest quality. We don't want to be the biggest studio, but one of the best. By listening and with empathy, we implement the visions of our customers reliably and accurately. With sound craftsmanship, sound and image worlds become tangible. As a creative team we offer unique ideas, concepts and realizations for audio and video productions. Communication, culture, events and major occasions become an experience together with our content and us. nice noise - Unforgettable experiences in sound and vision".

 

 

 

 

Sound and image merged

The result is a logo that merges sound and image into one word/image mark. The animation of the logo reinforces the message. For the visual world, unique, fascinating and artistic animations were developed by multimedia and CGI artist Misha Shyukin, which also incorporate Nice Noise's expertise here. The visual world stands for the moving image and at the same time the visuals "dance" so playfully that you can already hear the sound and music produced by nice noise. The new website nicenoise.ch was also designed and programmed by Studio Thom Pfister.