Visitor numbers have exceeded expectations for IFAS 2022, according to the organizers of what is arguably Switzerland's most important healthcare trade fair. The trade fair takes place every two years and offers leading industry suppliers from the fields of consumption & logistics, IT, furnishings & equipment, rehabilitation, therapy & physio, medical technology & electromedicine, diagnostics & laboratory technology as well as training and further education a comprehensive information platform. Heinz Salzgeber, long-standing Brand Director of IFAS, is very positive about the event: "After a four-year break, the number of visitors and the interest shown by visitors are extremely pleasing. It is particularly positive that IFAS was able to live up to its role as a place for knowledge transfer and networking more than ever. This is also confirmed by this year's top-class IFAS Forum and CareFair - the Swiss job fair for healthcare professions, which were excellently attended on all three days of the trade fair. IFAS 2022 has confirmed that the demand for a physical information platform in the healthcare market remains very high."

MyLeg wins IFASinnovation Challenge - Audience Award goes to hirncoach

The IFASinnovation Challenge, initiated by Cosanum and organized in partnership with IFAS, selected a winner for the third time at IFAS 2022. This year's award, worth 25,000 Swiss francs, went to the start-up company MyLeg, based in Zurich. With its innovation, sensory feedback for prosthesis integration, the start-up aims to enable people with lower leg amputations to lead an almost normal and independent life without restrictions and pain. The startup hirncoach, which received the audience award for its scientifically based program to increase mental performance, was met with great interest by visitors.

IFAS Forum and CareFair with best marks

The IFAS Forum has been an integral part of the trade show program for many years. But in no other year has the Forum, newly organized in collaboration with healthinal, met with such great visitor interest. All presentations and panel discussions on the topics of data protection, the electronic patient dossier (EPD), innovation and new health care management, as well as the shortage of skilled workers and the future of health care, were held in front of packed auditoriums.

CareFair - the Swiss job fair for healthcare professions - was integrated into IFAS for the third time and was the largest event to date, with over 20 hospitals, clinics and homes taking part. It too turned out to be a magnet for visitors. "The interest was impressive and confirmed once again how important such physical job platforms are for employers and employees," sums up Franziska Held, exhibition manager CareFair. The next IFAS will take place from 22 to 24 October 2024 at Messe Zürich.

More information: www.ifas-expo.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ifas-2022-erfolgreiche-rueckkehr-der-gesundheits-fachmesse/

Headquartered in Zollikon near Zurich, The Kusnacht Practice was founded in 2011 and operates in the fields of addictions, mental health, medical rehabilitation and reverse aging. Patients live in their own five-star villa on the shores of Lake Zurich or Lake Geneva and are treated individually.

In order to be able to further expand its top status as the world's most exclusive treatment center in the future, the treatment center has therefore decided on a comprehensive rebranding process, which includes, among other things, the conception and implementation of the new Company website as the centerpiece.

On the one hand, The Kusnacht Practice brand is perceived by its competence and, on the other hand, the international UHNWI customers are to be addressed visually according to the positioning in the absolute luxury segment. Zelebrand solved this challenging task with a 360-degree customer-centricity approach and was thus able to win the pitch.

In addition to the integration of the core business into the new corporate identity, the focus was particularly on the new and extensive website. This is frequently visited by potential customers who are already exposed to a certain stress situation. The intuitive UI/UX is intended to help new users find their way around quickly. The experience should have a positive effect on the user from the first contact.

The new branding and website have already been rolled out. Further measures are in development, according to the agency. These include a fashion collection for the in-house polo team, a new corporate brochure and various other activities.

Responsible at The Kusnacht Practice: Eduardo Greghi (CEO & Chairman), Andrea Kistner (Chief of Staff to the CEO), Geraldine Matthews (COO), Jennifer Best (Brand & Marketing Manager), Eden Brill (Digital Marketing Assistant), Krzysztof Jakubiak (Marketing Project Manager). Responsible at Zelebrand International/Q: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls, Jerry Zimmerli (Art Direction & Design), Christian Aepli (Senior Project Manager), George Naskid (UI/UX), Johann Sauty (Photography) Q Switzerland/Worldwide (Web Development & Tech). Text: Dominic Mohan.

Global IT infrastructure and services company NTT has released its Global Network Report 2022-23. The annual report reveals that 70 percent of CEOs believe the maturity of their network is negatively impacting their business operations. The adoption of hybrid, distributed work environments with numerous networked devices is on the rise in enterprises. However, despite investments, only two in five companies are satisfied with their current network capabilities. "This shows that we are entering a new era of network modernization. According to the report, 90 percent of executives want to be confident that their network environment will accelerate their business growth and support AI. We're talking about AI in Operations, or AIOps," said Hajar El Haddaoui, senior director and member of the executive team at NTT Ltd. in Switzerland.

Secure hybrid environments

As hybrid working models offer far more opportunities for external attacks, network security has become massively more important as an essential part of the network architecture. This is driving enterprises to embrace centralized and cloud-based security solutions and a managed security model. It is also increasing investment in network cybersecurity. "From the report, 93 percent of executives believe that new threats will increase the security demands on their enterprise network, requiring an increased level of access controls and inspection," said Hajar El Haddaoui.

The shift to network-as-a-service models

The executives surveyed say that security, modernization and access to a comprehensive range of services from their provider are their top priorities, ahead of cost. In terms of managing the network, more than 90 percent of decision-makers prefer the network-as-a-service model, citing flexibility in setup and tear-down as a key benefit. In addition, the complexity of deploying effective AIOps and automation solutions makes the network-as-a-service model even more attractive. This is especially true in light of the fact that while the solutions are complex to configure at the outset, they subsequently simplify ongoing network operations.

"A future-proof network is of utmost importance for any organization to realize growth opportunities. We observe in the Swiss market that a modern infrastructure strengthens the innovative power and future security of companies and organizations. Managed service solutions accelerate this development," summarizes Hajar El Haddaoui. The innovation trailblazer's recommendation: "The network serves as a platform for digital transformation. It forms the basis for digital services, business models and innovation. Web3, edge computing, 5G, Metaverse, blockchain, automation and all the exciting future models can be realized quickly and effectively in diverse verticals as well as in eHealth using state-of-the-art enterprise networks."

The report ends with seven considerations for executives who want to develop and future-proof their network. 

More information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/netzwerk-als-wachstumshemmer/

Livesystems is actively committed to saving electricity. The digital out-of-home provider wants to make the greatest possible contribution to saving electricity and is committed to the Energy Saving Alliance with its signature. Accordingly, internal and external measures have been defined and implemented across the board since October 1, 2022 to reduce electricity and heat consumption.

The technology of the screens as well as the operating times vary depending on the environment. Instead of an area-wide, uniform solution, an energy concept was therefore developed that takes into account the various site conditions. Livesystems now sets the majority of the screens to standby between 22:00 - 23:00 and reactivates them in the morning between 05:00 - 06:00. In public transport, they only run during operating hours.

"We are very pleased that we have found individual solutions for our sites to consistently reduce operating times. This enables us to achieve a considerable reduction in energy consumption. Depending on the screen format, this amounts to up to 112 kilowatt hours per screen per month, or around 30 percent. The issue of resource efficiency is very close to our hearts, and not just in terms of electricity and energy. As a company, we want to do our part and generate tangible savings as quickly as possible," says Antje Jurke, Head of Sustainability.

The measures implemented reduce the operating times of the screens by around 40 percent. The medium digital out of home goes hand in hand with mobility. Accordingly, the defined measures will have very little impact on advertisers. The majority of advertisers want to advertise during the day in order to reach the mobile population.

Internal measures have also been taken. Employees are encouraged to turn off electronic devices that do not necessarily need to be left on when leaving the office. In addition, no empty office space is illuminated and the room temperature is kept at 20 degrees.

The joy of the plastics and rubber industry at finally being able to exchange ideas in person again on a global level after three years characterized the course of K 2022 Düsseldorf and ensured an excellent mood among the 3,037 exhibitors. 176,000 trade visitors from all continents traveled to Düsseldorf for their most important industry event. The proportion of international guests at K 2022 was consistently high at over 70 percent.

Setting the course for a more sustainable future

The Fair went October 26 2022 came to an end. The companies reported exceptionally good contacts and a clear willingness to invest on the part of the trade visitors, the establishment of promising new customer relationships and numerous business deals, some of them spontaneous. Although the current unpredictability and unpredictability of events makes for a tense overall situation in the industry, this did nothing to dampen the commitment of exhibitors and the interest of visitors, quite the contrary: "K 2022 was the ideal place, especially now - in stormy times and when the plastics industry is in the midst of the transformation process towards a circular economy - to actively set the course for the future together," said Ulrich Reifenhäuser, Chairman of the K 2022 Exhibitor Advisory Board. Above all, the wealth of new technological developments presented by raw material producers, machine builders and processors of plastics for the realization of the circular economy, for resource conservation and on the subject of climate protection would have excited the trade visitors.

The trade visitors to this year's K came to the Rhine from 157 nations. In addition to Germany, the nations strongly represented on the visitor side from Europe were the Netherlands, Italy, Turkey, France, Belgium, Poland and Spain. The reach of K is as strong as usual with a 42 percent share from overseas among international trade visitors. While guests from the East Asian region in particular were less strongly represented than at K three years ago due to the currently more difficult conditions in these countries as a result of quarantine regulations, numerous visitors from the USA, Brazil and India were welcomed at K 2022.

Plant engineering and environmental services in high demand at K 2022

Machinery and plant engineering ranked first in the interest shown by around two thirds of all visitors surveyed. Fifty-seven percent, five percent more than at K 2019, said they were interested in raw and auxiliary materials, with recycled materials and bioplastics being particularly popular. For 28 percent, semi-finished products and technical parts made of plastics and rubber were the main reason for coming (multiple answers possible). Over 70 percent of all visitors belonged to top and middle management.

During the eight days of the trade show, it became clear that this year's K was right on target with the selection of its hot topics, circular economy, climate protection and digitalization. In terms of investment intentions, machinery and equipment for processing and recycling stood out with 43 percent. The focus was particularly on sustainability, but also on circular economy and energy/resource efficiency in production. Around 40 percent of decision-makers said they were looking at decarbonization.

The K specials, which also focused on the three hot topics, were also very well received. The official special show, Plastics shape the future, focused on the economic, social and ecological challenges and solution approaches surrounding the K key themes in top-class discussions and presentations, and was well attended throughout. The Circular Economy Forum, in which the VDMA and 13 of its member companies impressively illustrated the important role played by technology in the implementation of the circular economy in the plastics industry, scored points with the international audience with live demonstrations and plenty of in-depth knowledge and detailed information on the subject.

International demonstration project presented

Also much discussed at this year's K in Düsseldorf was the world language of production, OPC UA, with which the processing parameters of the machines and devices involved can be coordinated more precisely and specifically. This, in turn, is considered an important prerequisite for optimized closed-loop control. 40 companies from eight countries participated in an OPC UA demonstration project at the trade show.

In the Science Campus, both exhibitors and visitors to K 2022 were given a concentrated overview of scientific activities and results in the plastics and rubber sector. Numerous universities, institutes and funding organizations offered the opportunity for direct dialog here.

The next K in Düsseldorf will take place from 08 to 15 October 2025. Further information on www.k-online.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/k-2022-messeverlauf-erfuellt-hoechste-erwartungen/

Sustainable corporate governance, high social standards, an inclusive management culture, convincing products, financial success or a strong employer attractiveness shape the good reputation of companies. Information and communication conveyed by the media play a decisive role in shaping opinion. Over 67,000 statements from Swiss online sources were evaluated for the benchmark study "Reputation of banks in Switzerland".

Reputation measurement using artificial intelligence (AI)

In the period from January 1 to September 30, 2022, all publicly accessible online mentions of the most important banks in Switzerland were collected: From journalistic online media, news portals, websites and blogs to Youtube, Twitter, Facebook and other sources. Using AI-assisted text analysis, a specially trained algorithm semantically evaluated these sources, analyzed their tonality and assigned them to thematic reputation categories. These results were statistically weighted and yielded the overall rank.

The Cantonal Banks from Baselland and Basel-Stadt at the Top

The ranking of the top 10 shows a clear picture: The cantonal banks from Basel-Landschaft, Basel-City, Grisons, Thurgau and Zurich occupy the top five places. They are followed by Raiffeisen, Clientis, UBS, Lombard Odier and Migros Bank. "The interesting thing about the results is not just the rankings, but the performance of the banks in the individual reputation dimensions" says Lukas Zihlmann, managing director of swissreputation.group and initiator of the study. He adds that this makes it visible in which areas the companies effectively build reputation and enjoy a good reputation. "It also shows that no company is strong everywhere. All still have room for improvement - even the best.

Innovation and sustainability top - employer flop

The majority of the top 10 banks performed very well in the important reputation topics of "innovation" and "sustainability". Six and five of the ten banks respectively achieved top scores of three stars for these two topics. Only Clientis seems to neglect these topics somewhat; the data situation did not permit an assessment for these criteria.

There is a lot of catching up to do when it comes to employer performance. Lukas Zihlmann comments: "None of the ten companies was convincing here. For the majority, the topic was simply not sufficiently present, and if it was, the media coverage and online comments tended to be critical. In terms of successful employer branding, the banks must come up with something - there is great potential here.

Detailed analyses available for 36 banks

The complete benchmark study, which is subject to a fee, includes detailed results on the reputation of a total of 36 banks in four sectors. Studies are available for the individual sectors (1. big banks, retail banks and others, 2. cantonal banks, 3. private banks and 4. foreign banks) as well as the overall study. Special reports with individual analyses are also available on request. More information about the included banks and the offers are available at Swissreputation.group.

Practicer the Swissreputation.group and the IMWF Institute

Swissreputation.group, based in Zurich, specializes in measuring and analyzing the good reputation of companies. The measurement programs form the basis for companies to better understand their stakeholders, focus on the strategically right topics, effectively manage their communication and thus achieve impact. With its multi-method offering, swissreputation.group is the leading specialist in evidence-based reputation management.  More information

Since 2013, the IMWF Institute for Management and Economic Research has been working on analyses of extremely large volumes of data from online news and social media using artificial intelligence (AI). AI is the game changer in corporate communications and marketing - and IMWF is one of Europe's leading specialists in this field. The company is based in Hamburg and has analyst teams in Frankfurt, Leipzig, Vienna and, since 2022, Zurich. More information

Today, no company can do without data. The demands on availability and security of systems, increased efficiency, sustainability and ultimately also on data management have increased enormously. Data centers, which house a large number of systems and thus also store huge amounts of data, must be fully prepared for emergencies and interruptions, including power shortages, and ensure seamless operation. At the end of October 2022, Federal Councillor Ueli Maurer also gained an insight into how Green, as the leading Swiss data center provider, ensures business continuity and sustainable data center operations.

Rising demand 

Due to increasing demand, international cloud providers such as Amazon Web Services, Google and Microsoft are also building their own cloud regions in Switzerland in data centers of large providers. Not only hyperscalers are expanding, but also large enterprises and SMEs are taking advantage of modern and energy-secure data centers. From SMEs to large enterprises, everyone is on the journey to the cloud. Switzerland as a data center plays a central role in this. Ueli Maurer sees this as a great opportunity for Switzerland. For this reason, he says, policymakers must do everything they can to continue to guarantee legal certainty and ensure the reliability of system stability.

High degree of operational reliability

Green is also feeling the strong demand. In the last three years, Green has more than doubled its capacity. Many companies are moving their own server rooms and systems to external data centers or directly to the public cloud. By outsourcing to Green, they benefit from increased security, energy-efficient management, comprehensive data connections, the necessary specialist staff and a secure energy supply.

"At Green, companies have always benefited from an infrastructure that is designed for seamless and energy-efficient operation," explains Roger Süess, CEO of Green, during the tour of the Green Datacenter in Lupfig. "Our emergency power supply is part of our security concept. At all our sites, it consists of UPS systems backed up by batteries, diesel generators, diesel supplies and secured supply chains," explains Andrea Campomilla, COO responsible for the datacenters at Green. This compensates for interruptions and ensures seamless operations.

Data centers are not part of the problem, but part of the solution

In connection with the energy crisis, the question very quickly arose as to whether data centers, as major energy consumers, are not real energy guzzlers and how and where there is potential for savings. Roger Süess explains: "Over 80 percent of energy consumption in a data center is due to hardware operation. Large data centers are already highly optimized today, consuming less than 20 percent of total energy consumption for cooling, security and systems. The focus should therefore be on virtualization, more efficient hardware or outsourcing systems. Studies show that older company data centers in particular could save up to 46 percent energy during operation. They often cool too much, are poorly optimized and do not implement new concepts such as the use of waste heat for heating, natural cooling with ambient air (freecooling) and targeted cooling. These factors have great potential for optimizing consumption: At Green, waste heat recovery at the new site in Dielsdorf will supply around 3,500 households as well as industry and commerce with heating and process heat. As the heat network is designed as a closed-loop system, it supplies cooling back to Green. This reduces the amount of cooling required in the data center and saves energy. All Green data centers use free cooling over 300 days a year and the servers are enclosed to ensure efficient cooling. Green also continuously invests in optimizing energy efficiency with new concepts and systems, operational optimization and the use of renewable energy for data center operation.

How data centers can become power plants

Ueli Maurer sees an interesting benefit of the extensive and expensive emergency power supply of data centers in connection with power shortages: "When we have a power shortage, we need everyone. That's where data centers can make a very important contribution. They have a lot of capacity that they could feed in." Making the existing diesel generators available during a power shortage situation is a concept Green is positive about and is already in close contact with the relevant authorities and the balancing power pool. "The generators are already prepared and could be used in an emergency," says Roger Süess. Green is already supporting the tertiary energy network with the emergency power plant. As soon as the relevant regulations and details have been clarified, Green will be able to feed energy into the grid with the emergency power supply system. And thus support the energy supply as well as stabilize the grid. "Data centers are part of the solution, and we are ready to help in the crisis situation," Roger Süess states.

The energy crisis affects all companies and raises many questions about secure supply. It is likely to lead to a further acceleration in the outsourcing of IT systems and data centers. It is becoming less attractive for companies to be responsible for security, energy efficiency and security of supply themselves.

Source: Green.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/wie-gehen-datacenter-mit-strommangel-und-versorgungssicherheit-um/

With the motto "Empowering the frontline heroes of critical care," Hamilton Medical focuses on the people who give their all for the health of others. The newly developed imagery is designed to clearly reflect this. In addition to the imagery, Geyst revised the entire corporate design and created a modern, clean look. This should give the entire appearance greater stringency and strength.

Confident online presence

Based on the new branding, Ergosign, Geyst, Champion Systems and the project team at Hamilton Medical created a new Website built with modern UX/UI, in a future-proof modular system and with over 80 modules. Despite the high information density, navigating through the website is intuitive and fluid. Due to the generous design and the well thought-out user guidance, the website should appear light and "lean".

Digital brand management

Geyst also supported its client in creating a comprehensive brand hub for digital brand management. This includes everything from the brand credo to the design guidelines and cleanly set-up templates that make a brand successful both internally and externally.

In addition, the agency has assisted Hamilton Medical with the internal launch and onboarding of new team members - and continues to do so.

Responsible at Hamilton Medical: Sasha Starcevic, Julia Bail, Nadine Auer, Kathrin Elsner, Candy Padmore, Nicolò Mandozzi. Responsible at Geyst: Laura Meng, Christian Raissig, Reto Odermatt, Oliver Fried, Florin Grunder, Matthias Kadlubsky, Marcel Capeder, Tanja Durband, Marcus Aeberhard, Severine Reich. Responsible at Ergosign: Toni Steimle, Carla Stutz-Müller. Responsible for Champion Systems: Marc Champion, Sonia Rizzo, Eduard Lehel Reichenberger.

For the first time in the history of the Baloise Group, all employees, all countries and all companies appear under a common roof and the Baloise brand (Werbewoche.ch reported). The brand strategy developed by Baloise and MetaDesign is designed to bring Baloise employees even closer together, create synergies between business units and markets, and reduce complexity for customers.

A new, comprehensive brand experience was implemented for the new brand strategy. It aims to create differentiation in the market and increase Baloise's relevance among target groups. It also expresses the company's new attitude and positioning: Baloise sees the world as a place full of opportunities and understands its own role as being an inspiring partner for its customers' tomorrow.

This attitude comes to life in a new brand identity. The design principle is intended to open up new worlds again and again through its language of form and multicolor. The imagery and illustrations, as well as a typeface designed especially for Baloise, are intended to shape the unique character of the brand. Long-term defined brand themes and messages, combined with the appropriate language style, round off the brand presence.

At Baloise itself, the new brand was to become more noticeable with each passing day: MetaDesign continuously activated the brand across all countries via management events, interactive training sessions, cultural sessions and timed guerrilla measures. A unifying joint event was the highlight on the way to a shared future.

The new brand will now be successively visible in all conceivable media: in the app, on social media and the website, at trade fairs, in magazines and many more.

"This step is unique in the history of the organization and the Baloise brand - and at the same time groundbreaking for the future," says Gert De Winter, CEO of the Baloise Group. "The feedback from the countries and from our customers only confirms us in this. We are happy to have taken and achieved this step together."

In order to drive the Baloise brand holistically in the future, Publicis Groupe has established the dedicated agency "Publicis inspire" (Werbewoche.ch reported). The agency brings together selected experts from the branding, communications, digital and production disciplines of Publicis Groupe, namely from MetaDesign, Publicis Zurich, Saatchi & Saatchi Munich, Notch and Prodigious.

Oli Hallberg's stories are designed to overcome the impossible, explore the invisible and perfect the beautiful. The studio's clients include brands such as Atupri, Axpo, bfu, Blick, Chair Airlines, Digicomp, Gurten Bern, Landi, Migros, Mobiliar, SBB and many more.

Studio Thom Pfister was commissioned with the development and implementation of the overall appearance - from naming and branding to the website. The figurative mark "Oh" - the initials of Oli Hallberg - is intended to stand for the amazement and discovery of the studio's work. At the same time, the word "Oli" and a mountain are also recognizable. Everything is simplified and sweepingly reduced.

The Website is intended to reflect the sophistication of Oli Hallberg's work. On the home page, the core competencies - photography, motion and CGI - are presented at a glance in words and images. The visual movement is meant to show the modernity and agility of the competencies. The programming of the website was also implemented in-house by Studio Thom Pfister.

Responsible at Studio Hallberg: Oli Hallberg (Founder). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Juli Martinelli (Graphic Design).

In order to address global cybersecurity challenges and strengthen digital trust, a new and improved version of the ISO/IEC 27001 The world's best-known standard for information security management helps organizations to protect their information - a crucial factor in today's increasingly digital world.

The importance of ISO/IEC 27001 certification

Cybercrime is becoming increasingly serious and sophisticated as hackers develop more advanced cybercrime techniques. The World Economic Forum's Global Cybersecurity Outlook report indicates that cyberattacks increased by 125 % globally in 2021, with indications of further increases through 2022. In this rapidly changing landscape, leaders must take a strategic approach to cyber risk.

ISO/IEC 27001 certification, which has been adopted by tens of thousands of organizations, demonstrates an organization's commitment to information security and provides assurance to customers and other partners that it is serious about protecting the information under its control. The standard is technology agnostic, so it doesn't matter what technology environment an organization has. It is formulated so that it can be applied by any organization, from small businesses to large multi-billion dollar enterprises.

Further development to cope with the threats

ISO/IEC 27001 specifies the requirements for establishing, implementing, maintaining and continuously improving an ISMS for security and protection. It also includes requirements for assessing and addressing information security risks tailored to an organization's needs. Properly applied, the standard can lead to the following results:

• Increased credibility
• Reducing the risk of fraud, information leakage and disclosure
• Demonstration of the integrity of own systems
• Change in corporate culture and greater awareness of the importance of information security
• New business opportunities with security-conscious customers
• A greater awareness of confidentiality in the workplace
• Better prepared for the inevitable - the next security event or incident

Willy Fabritius, Global Head, Strategy & Business Development at SGS, a global testing, inspection and certification company, comments: "ISO/IEC 27001 was last updated in 2013, and the cyber world and its threats have evolved dramatically. The standard has had to adapt to this." One important change is in the title of the standard alone. It reads: ISO/IEC 27001:2022 - Information security, cyber security and privacy - Information security management systems - Requirements. Other changes include the numbering of the sections, new and rearranged text and updates to Annex A.

Implementation of ISO/IEC 27001:2022: What does it mean now?

If an organization is already ISO/IEC 27001 compliant, no technical changes are required, only documentation updates. They may need to revise their internal policies to reflect the new sub-clauses and changed requirements. The results of their risk assessment and risk treatment plans should also be reviewed and the Statement of Applicability (SoA) updated.

The transition period is three years from the date of the official publication of ISO/IEC 27001:2022, so that there is sufficient time to meet the requirements. An ISO/IEC 27001 certificate that has already been acquired remains valid until the end of this period. Willy Fabritius recommends: "If you renew your certification during the transition period, you can adhere to the new controls to avoid putting it off until the last minute."

Sources: ISO, SGS

This article originally appeared on m-q.ch - https://www.m-q.ch/de/norm-iso-iec-270012022-traegt-cyberrisiken-mehr-rechnung/

The Graubünden Ferien association is the canton's tourism marketing organization. The government has now renewed the organization's performance mandate for the years 2023-2026. The association will receive a total of CHF 7.5 million per year - CHF 1.5 million more than before.

A quarter of a million Swiss francs will be invested in a project to raise awareness of the vacation destination in French-speaking Switzerland. Another quarter of a million francs will be invested in sustainability. This is increasingly a guest need and represents an opportunity to design offers and differentiate from competitors, explained Martin Vincenz, CEO of Graubünden Ferien, on Thursday in response to a question from the Keystone-SDA news agency.

The intention was to participate nationally in this topic and to provide information for Graubünden tourism. In concrete terms, this involves cooperation with the Competence Center Sustainability of the Swiss Tourism Federation, collaboration in setting up a tourism monitoring system and making it available to service providers in the canton.

Ultimate goal: More guests

However, the association's primary goal - as it reads on its website - is to bring more guests to Graubünden. Graubünden Holidays, for example, plans to spend one million Swiss francs a year on advertising in the Gulf States, Asia and the USA for "the natural metropolis of the Alps".

The aim is to increase capacity utilization in the Graubünden hotel industry and diversify the guest structure, Vincenz added. This would make them better equipped to withstand economic and currency fluctuations.

Comparatively few guests from these markets are currently present in Graubünden. The potential, however, is great. In 2019 - before the Corona pandemic - the share of long-distance visitors from the Gulf States, China and the USA was 3.8 percent. The Swiss average was 13.1 percent.

For a sustainable orientation of the "distant markets initiative", Graubünden Ferien would support all efforts of the partners and associations to make tourism more sustainable. In addition, the aim is to "whet people's appetite for vacations in idyllic and unspoilt Graubünden villages". The new sustainability office is intended to help with these efforts. (SDA)