Become a Bünzli and save the world

For about a week, posters with the message "Become a Bünzli" and "Bünzli save the world" have been hanging all over Switzerland. The umbrella organization of Swiss recycling systems, Swiss Recycling, is behind the campaign. The new cross-media campaign, which includes posters, TV, online and social media, is intended to demonstrate the benefits of recycling and confirm good - not to say "Bünzli-like" - recycling behavior.

"Even though Switzerland is one of the top recyclers in Europe, there is still potential," explains Patrik Geisselhardt, Managing Director of Swiss Recycling. "Continuous awareness-raising work is important to encourage even more people to recycle in a sustainable way."

Recycled song and top class direction

For the campaign, the Swiss band Baby Jail kindly provided their song "Tubel Trophy". This was re-recorded with other musicians in collaboration with HitMill and now tells the story of a climate protection-ignorant who still believes global warming is "fake news".

Swiss filmmaker and director Michael Steiner is responsible for the realization of the TV spot.

Bünzli landing page

At Become-bünzli.ch you can take a Bünzli test. The test is intended to show in a humorous way how pronounced one's own recycling behavior is and how one can improve even further. In addition, you can declare your commitment to Bünzlitum. Furthermore, the platform is a marketplace for recycling products: Here one can find suppliers and products of recycled materials and recyclables. Interested parties can search for product groups or simply scroll through the market and get to know companies and products. To purchase the products, one is directed to the supplier via the marketplace.

Thanks to recycling: residential energy for almost 800,000 people 

Thanks in part to Greta Thunberg and the "Fridays for Future" climate protection movement, global climate protection has never been more topical. A life cycle assessment can show the concrete benefits of Swiss recycling systems: Recycling in this country achieves an environmental benefit equivalent to the residential energy needs of 790`000 people - that's the residents of Zurich, Basel, Bern and Lucerne combined. Swiss Recycling is raising awareness, because recycling conserves resources, saves energy, reduces CO2 pollution and creates secondary raw materials.