Event Note: Female Business Workshop "Business Storytelling

Communication is omnipresent. Thousands of messages reach us every day. Companies and people vie for our attention and purchasing power. But how can you shape your messages so that they come across effectively and pointedly and are remembered by your target audience? This requires stories, because people love stories! Stories convey emotions, which you can't do with numbers, data and facts. The personal story is suitable to present values, abilities and strengths of your own person without having to sell yourself or your product. They touch, create trust and trigger inner images in people that stick better in the memory.

Workshop leader Ancilla Schmidhauser - economist specializing in marketing and communication, specialist in business storytelling (www.business-storytelling.ch) and author of several articles in our magazine - guides participants step-by-step through the most important processes to develop their trustworthy story. Participants learn how to use this for their own communication in marketing and business. They learn how to win people over through their story and how to get to the heart of their own content. The seminar is explicitly aimed at female entrepreneurs and managers who want to get their messages across with impact. Organizer is Female Business Seminars.

The most important in a nutshell:

Topic: Business Storytelling

Date: Friday, April 12 2019

Time: 08:30 to 17:00

Location: EKZ Zurich, Training Center, Überlandstrasse 2, 8953 Dietikon

Costs: CHF 640.- non-members, incl. business lunch, break catering and seminar documents; CHF 590.- for members, network partners, subscribers, media partners; CHF 550.- for members, FB Club-, corporate- and collective members

Registration: www.femalebusinessseminars.ch