"A step in the right direction"
It is also a step in the right direction for galledia CEO Daniel Ettlinger: "For galledia, 'Werbewoche' represents an enrichment of the existing publishing program. Already today, the titles 'Marketing & Communication', 'Management & Quality' and 'The organizer' to our portfolio."
Strengthening the strategic alliance with Kömedia
With this acquisition, however, galledia not only expands its publishing portfolio, but also places its strategic alliance with Kömedia, under which galledia contributes its publishing expertise and Kömedia its sales expertise for all of the publisher's management titles, on a new long-term contractual footing. The two companies have been working together successfully for decades.
About galledia verlag ag
In addition to numerous trade publications, the media company includes two local daily newspapers, several online publications and a graphic production company.
St. Gallen-based Kömedia AG is a full-service provider for media. This covers the entire value chain with advertising marketing as its core competence. In addition, it publishes a number of successful yearbooks such as the "Marketing Yearbook". (mm)
