Jucker Farm wins the Family Business Award 2017
The Family Business Award was presented for the sixth time this year. The prize honors a Swiss family business that acts in a particularly sustainable manner. In a festive ceremony on September 21, the winner was chosen from the last three finalists: Jucker Farm AG from Seegräben in the canton of Zurich.
On the evening of September 21, the winner of the 2017 Family Business Award was announced at the festive awards ceremony in the Kursaal in Bern. This award was established by AMAG in honor of its founder and patron Walter Haefner, who has always been committed to a genuine, lived and sustainable corporate culture. The purpose of the award is to draw attention to the great economic importance of family businesses in Switzerland. This year, the prize was awarded for the sixth time. The following three family businesses were in the running as finalists: Jucker Farm AG from Seegräben, Ramseier Holding AG from Bern and Röthlisberger Schreinerei AG from Gümligen.
The Jucker Farm as a winner
In the presence of many prominent representatives from politics and business, the Jucker family was delighted to receive the award. The brothers Martin and Beat Jucker convinced the jury, presided over by Council of States member Pascale Bruderer Wyss, with their business strategy, with which they developed a unique concept of adventure farms, exhibitions and business events from the classic farm of their parents. With their work, they impressively prove that entrepreneurship can contribute to social and ecological sustainability, as the laudation shows. As an exemplary company, Jucker Farm joins the ranks of previous award winners: Fraisa SA (2016), Wyon AG (2015), Entreprises et Domaines Rouvinez (2014), SIGA Holding (2013) and Trisa AG (2012).
With a lot of energy led the company to a new flowering
The brothers Martin and Beat Jucker wanted to take a new path with their parents' farm. However, after gigantic parties with pumpkins and rowing races in hollowed-out giant pumpkins across Lake Pfäffikon, the rapidly growing company was threatened with bankruptcy. With a lot of energy, a corporate ideology was developed in 2004. The new strategy steers back to the roots with the production and sale of high-quality and sustainable products. The aim is to diversify more widely and, in addition to pumpkins, the Juckers plant asparagus in the spring and blueberries in the summer. The farm products are freshly prepared in the farm kitchen or bakery and sold in farm stores, farm restaurants and through various wholesalers. In addition, the "Jucker Business Model" focuses on natural arts such as pumpkin exhibitions, on adventure farms and on events such as company outings or weddings. The main goal of all activities is to make the guests happy, which is only possible with satisfied employees. This fact is also emphasized with the motto "Simply create joy for generations".
