Plan B: For a renewable, inclusive and fair economy
Breaking out of the status quo: B Lab Switzerland presents a "Plan B" for a regenerative, inclusive and fair economy. To this end, it has launched a large-scale awareness campaign.
B Lab Switzerland, a non-profit foundation dedicated to the development of standards and legal frameworks for the benefit of society and the environment, launches its first awareness campaign entitled "Plan B". This initiative, carried out in collaboration with 13 Swiss B Corps, aims to stimulate a dialogue, on indispensable changes in our economic system, as well as on the role that companies can and must play as catalysts of change.
What makes the difference with B Corps
In the current climate of widespread distrust of financial markets and ongoing social and environmental crises, it is more necessary than ever to restore trust and actively initiate change in our economy, B Lab writes in a media release. B Corp-certified companies go beyond traditional financial criteria to measure their performance against rigorous social and environmental performance standards and commit to transparency and legal accountability. The B Corp movement, with more than 6,500 B Corps worldwide, including about 280 active B Corps in Switzerland, demonstrates that cross-industry collaboration is a solution to break out of the status quo and restore the lost trust of consumers, employees and investors.
Plan B to raise awareness and break out of the status quo.
B Lab Switzerland launches "Plan B", a bold initiative that brings the B Corp movement to the forefront. This "Plan B" aims not only to make B Corp certified companies more accessible to consumers, but also to show that B Corps are an effective choice as an employer as well as a business partner. Above all, however, B Lab wants to stimulate a discussion about indispensable changes in our economic system.
"In the face of a loss of trust and widespread mistrust, it is critical to turn to the change agents who embody hope and solutions to global challenges: businesses. With "Plan B", we are launching for the first time a public campaign to stimulate a dialogue on the necessary transformations and the crucial role of companies as catalysts of change in global challenges," said Jonathan Normand, Founder and CEO of B Lab Switzerland.
Source: B Lab
