Swiss SMEs rely on the Microsoft cloud
Data processing in the cloud is currently probably the most powerful IT trend. It is not primarily large companies that benefit from this, but above all Swiss SMEs. With its "Cloud Hero" campaign, Microsoft Switzerland shows how small businesses are using the cloud to develop new business models.
The importance of cloud computing is growing rapidly. According to Microsoft, 45 percent of Swiss companies are now pursuing a cloud-first strategy, and global cloud investments are expected to break the $40 billion mark in 2017. While large companies in particular initially embraced the technology due to economies of scale, small and medium-sized enterprises have now discovered the cloud for themselves.
Microsoft Cloud Reference Customers
Against this background, Microsoft has launched the "Cloud Hero" campaign. It aims to illustrate how innovative SMEs are using the cloud to optimize their processes and develop new business models. The aim of the campaign is to serve as an inspiration for local SMEs. The following reference customers of the Microsoft Cloud have taken a look behind the scenes:
- Data Sport AG, Gerlafingen
- Doppelleu Brewery, Winterthur
- Ei AG, Sursee
- Konzeptwerk GmbH, Wetzikon
- NoTime AG, Zurich
- Swiss-Soft Solutions GmbH, St. Gallen
- YourAnswer.ch AG, Bern
Get off to a fast start thanks to flexibility
The "Cloud Heros" show that SMEs in particular benefit from the advantages of the cloud. One of the major challenges for SMEs is to cope with high investment costs in IT. Cloud solutions in particular can massively reduce these costs. Marco Russo, Managing Director of Soft Solutions, says: "Thanks to the cloud solution, we don't have high investment costs because we hardly have to purchase any hardware." In addition, peak loads can be absorbed flexibly without having to purchase oversized hardware. Philipp Antoni from the innovative delivery service NoTime: "We need a great deal of flexibility, because we need different computing power depending on the order volume. That's exactly what the Azure Cloud offers." For young companies that are growing rapidly and have a high degree of volatility, this is a decisive advantage, Microsoft notes.
Professional environment ensures safety
Philip Bucher, Managing Director of Brauwerkstatt Doppelleu, is convinced by another advantage in addition to location independence and flexibility: "It's all about security. I can sleep better when our data is stored in a professional environment and not in our basement."
Microsoft Switzerland accordingly expects that Swiss SMEs will continue to rely increasingly on cloud solutions in the future. "In discussions with customers, we notice that the Microsoft cloud is now widely accepted and in demand. We assume that in the future a majority of Swiss SMEs will rely on a cloud-first strategy," says David Kurth, Cloud + Enterprise Business Group Lead Microsoft Switzerland.
More information: www.microsoft.com/azure
