Book tip: Working World 4.0: The SME of the Future
Working World 4.0 is a reality. The last few months have shown that digitization is well advanced in many companies. But how are SMEs actively tackling further changes? What do they need to prepare for?
What will the SME of the future look like? How can companies change so that the working world 4.0 becomes reality? In the digital age, new strategies and tools are needed. The guidebook "Arbeitswelt 4.0: Das KMU der Zukunft" (Working World 4.0: The SME of the Future), published in the Beobachter edition, uses numerous practical examples to show how new, innovative business models are developed and implemented. Newer working methods such as design thinking and agile project management are explained clearly in this book.
Practical tips for the SME of the future
Transformation is above all also a cultural process. The way work is done and how people want to work is changing. That's why the guidebook also focuses on the design of the work environment, leadership and collaboration, and recruitment, and it highlights the value of a strong corporate culture in the age of social collaboration and blended and remote work.
The book is intended as a guide for a broad readership: whether as an entrepreneur, freelancer, employer, self-employed person or manager - the practice-oriented work introduces readers to the working world 4.0 as an interplay of people, technologies and working environments. The content focuses on:
- What is digital transformation and what do I need to consider for my company? With step-by-step instructions for the transition to the working world 4.0
- The future of recruiting and personnel management: Which competencies are important? How do I recruit? Social media, mobile recruiting? And once you have found your employees: How do I lead in the working world 4.0?
- Where and when do my employees and I work? Everything about the flexible workplace, home office and modern working time arrangements
- Virtual collaboration: Many useful tools for digital meetings, IT-supported communication, social collaboration, and answers to questions about data protection and IT security.
- Legal framework including sample clauses for employment contracts with your homeworkers
The authors
Nicole Krättli is a multimedia journalist and book author. As part of her journalistic work, she regularly deals with the digitalization of the working world and the economic, social and legal consequences arising from these changes. Marc K. Peter is a professor at the FHNW School of Business and has supported many companies with their digital strategies and projects. His topics include digital transformation, IT security and the working world 4.0. He is also co-author of the book "IT security for SMEs" from the same publisher.
Working world 4.0
Nicole Krättli, Marc K. Peter
232 pages, softcover,
CHF 48.- , 1st edition, August 2021
ISBN 978-3-03875-379-7
Observer Edition
