IT trade fair topsoft expected to be live again on September 1-2, 2021
After last year's IT trade fair topsoft had to be cancelled due to corona, a restart is planned for this year. According to the organizers, the prospects for a live event are promising. Exhibitors are also increasingly expressing the wish to present themselves in public again. The opportunity to do so will be on September 1-2, 2021, at the Umwelt Arena Schweiz in Spreitenbach.
When it comes to events, there is a clear easing of the situation everywhere. Now the organizers of the IT trade fair topsoft can also hope that it will be held again. Last year the rigorous requirements put a spoke in the exhibition organizers' wheel. "We have been organizing the topsoft trade fair with great passion for many years; personal contact between visitors, speakers and exhibitors is the be-all and end-all - and neither Plexiglas nor face masks or distance rules fit in here," wrote the Topsoft organizers at the time.
Pause for thought used creatively
Today is completely different: "Finally holding a major live event again feels simply fantastic," says trade fair organizer Cyrill Schmid enthusiastically. For almost 30 years, the IT event had been a fixed date in the agenda of leading software vendors and system houses. "Last year's renunciation was not easy for us, although it was the right thing to do. We have used the prescribed pause for reflection creatively and have allowed new impulses to flow into the upcoming trade fair," Cyrill Schmid looks back on the past months. Everyone is clearly looking forward to the event in September. Another motivating factor is that around 60 inquiries have already been received from potential exhibitors.
Re-launch of the IT trade fair topsoft in the "new normal
Despite the positive response, the IT trade fair topsoft remains modest at the moment. The realistic goal is to attract around 50 exhibitors for the restart. "We all have to learn to find our way in the new normal. However, the restrictions of the last few months and the lack of personal contact opportunities have clearly shown how valuable and indispensable live events are," emphasizes topsoft marketing head Christian Bühlmann. The importance of digitalization has increased significantly, especially in recent months. Many SMEs have made concrete experiences with video calls and home office. The best way to find out which areas still have more digital potential is to visit topsoft 2021 live.
Source and further information: www.topsoft.ch
