Jean-Claude Biver receives honorary marketing award
During the Swiss Brand Congress, the "Swiss Academy of Marketing Science" awarded its honorary prize for the third time. The Hublot CEO was honored for his "visionary drive for the Swiss watch industry, as well as his courage and inspiration as a personality for the managers of tomorrow."
Chaired by Professors Torsten Tomczak, Director of the Research Center for Customer Insight at the University of St.Gallen, Harley Krohmer, Director of the Institute for Marketing and Corporate Management at the University of Bern, and Felicitas Morhart, Professor at the University of Lausanne, the Swiss Academy of Marketing Science presented the "Swiss Academy of Marketing Science Award" today at The Dolder Grand Zurich. The award recognizes an outstanding personality in marketing practice. The award criteria include the promotion of marketing research and teaching at Swiss universities. In addition, a significant contribution must be made to solving current and relevant problems in marketing practice.
Jean-Claude Biver was unable to accept the award in person due to a family occasion. Nevertheless, he was keen to express his thanks to the jury and the 450 congress participants via live stream: "I am particularly pleased to receive this award because it confirms my management principle. When you give, you get back. For me, sharing mistakes, doubts, but of course success with my team is the most important thing. Passing that on, of course also to students, is very valuable for me."
Sources: www.marken-kongress.ch; www.academy-of-marketing-science.ch
