Tailor-made further training for SME specialists and managers
SMEs are constantly facing new challenges. The order situation is subject to strong fluctuations and consumer behavior has changed radically in response to the Corona pandemic. But what qualifications are essential for specialists and managers to meet future demands?
Rochester-Bern's new continuing education program is specifically geared to the needs of SMEs and equips participants for the "new normal". Entrepreneurial thinking is strengthened and supports SME specialists and managers to actively steer their company by promoting innovation and the ability to change at an early stage. Key topics such as (digital) transformation, change management and sustainability are addressed on an ongoing basis.
Focus on current challenges, exchange of experience and applicability
The hands-on course lasts 13 days and covers the following topics in 6 interactive modules:
- To start with, current developments and challenges in the economic and technological environment are addressed. Participants will examine trends and their influence on products, services and customer relationships.
- The subsequent course is dedicated to the professional handling of SME-relevant financial ratios, financial stakeholder participation as well as the basics of investment appraisal and corporate financing.
- The importance of organizational development and leadership in an increasingly dynamic environment characterized by change will then be addressed. Central to the success of transformation processes is implementation, including its complex leadership tasks.
- In the context of modern customer needs, flexibility and speed are becoming increasingly important. Therefore, in the follow-up module, participants deal with the relevant logistical processes along the value chain.
- The next step deals with the interaction between marketing and sales from a strategic and operational perspective. For example, the development of long-term (digital) customer relationships and new possibilities for individualization and interaction in digital marketing will be covered.
- Finally, attention is paid to the promotion of innovation. In this context, strategies are outlined which determine the targeted market positions and competitive advantages in the medium and long term and thus ultimately also the company's success.
Further training support for SME specialists and managers
In addition to the balanced mix of theory and practice and the direct application of what is learned, the focus is above all on interactivity in the classroom. In addition, the intensive cross-industry exchange creates valuable professional networks and opens up new perspectives.
www.rochester-bern.ch/kmu
COVID-19 continuing education grant to support SMEs: The first 19 registrations will receive a discount of CHF 1,900.
