Prof. Bruckner new CEO of ZfU International Business School
The renowned Swiss economist Prof. Dr. Jörg Bruckner is leaving his position as board member and head of education at the HWZ (Hochschule für Wirtschaft, Zurich) to become CEO of the ZfU International Business School in Thalwil.
Bruckner studied and earned his doctorate at the University of St. Gallen (HSG) and then worked for many years in various management positions for the major Swiss bank UBS AG in Zurich before moving first to the ZHAW (Zurich University of Applied Sciences) in 2009 as head of the Business Administration program and then to the HWZ (Zurich School of Business) in 2013, where he was appointed professor in the same year. Bruckner's main areas of work and research include digital business, marketing and strategic management.
ZfU International Business School
Since 2011, the ZfU International Business School in Thalwil has been an independent part of the German WEKA Group, which in Switzerland also includes WEKA Business Media AG (Zurich) and Lernwerkstatt Olten GmbH (Olten). Werner Pehland, Delegate of the Board of Directors of ZfU: "I am pleased that with Prof. Bruckner we have been able to win a proven expert for the management and strategic development of ZfU. I am convinced that with Prof. Bruckner we will drive the further development of ZfU, especially with regard to digitalization and the development of individual education and training programs, and thus further consolidate and expand ZfU's position as one of the leading international business schools in the German-speaking region."
