Success Impulse: How to become a winner in the crisis
Crises are also opportunities: an oft-quoted saying that not everyone likes to hear today. But our author shows that many companies should now set the right course for the future and can thus become winners.
How quickly situations can change: Yesterday everything was normal and today the Corona virus and with it the fear, the disruption of supply chains, the massive expansion of home working and much more.
See threats as opportunities
Here is the crucial question for you as a reader: Do you perceive the majority of these surprises as a threat or as an opportunity? Behind the question is the fact that you can, in principle, see every threat as an opportunity. And vice versa.
I'm sure you know this. But it goes even further (and this is the really exciting thing): most only seize opportunities for massive change in the first place when there is a massive threat.
Winners dare to take flight
It's all a matter of mindset: while some freeze like the famous rabbit in front of the snake, others seize the opportunity and use the uncomfortable situation to their advantage.
This is just as true for personal strokes of fate as it is now in the global pandemic: The longer you lament, lick wounds and deal with the necessary damage limitation, the less you and the leadership team can focus on developing opportunities.
It's hard but true: the best chance for improving competitive position is when others pull back.
Become a winner now
A footnote: It is absolutely ethically correct to want to win now. Because we need strong companies to lead the economy out of the crisis. Better you belong to this group.
Here are a few examples you can use for yourself and your business during uncomfortable times:
- If your team wants or needs to stay at home because of the virus, then take the chance now to massively expand the home office as an option. Provide assistance, inspire your people to high productivity from home and so on.
- If you can no longer visit your customers, then finally massively expand communication via video conferencing. Let's face it: many (not all) business trips are also made for the status gain they bring.
- If you are struggling to deliver your products on time, then finally start generating services and offers that virtually generate high added value, for example via online technologies. Sure, these can't replace products right away, but they may very well gradually take over a significant share. Now is the opportunity to expand this transformation.
There are many more such ideas. The best thing to do is to think of as many as possible with your management team. Of course, I know that my suggestions are not easy to implement. And yet: they offer a huge opportunity to set yourself apart from the competition right now. Are you seizing this opportunity, or are you staring at the threat instead?
To the author:
Volkmar Völzke is a success maximizer. Book author. Consultant. Coach. Speaker. www.volkmarvoelzke.ch
