First Xpert Circle: Practical discussion
On October 12, 2016, the first Xpert Circle of KV Zurich Business School took place at the Sihlpost Education Center. This time, digitalization was the focus of the event. Around 70 guests followed the presentations of the top-class speakers on the topic of "Digital Business Transformation - successful strategies in the digital age".
Digital must be a matter for the boss, but employees must be involved. Employee training is a key internal success factor, says Patrick Warnking, Country Director Google Switzerland.
Feedback and error culture are very important at Google. The founders face the questions and feedback of their employees every week. For Patrick Warnking, Country Director Google Switzerland, the digital transformation is not about technology. He believes that people should be the focus: Employees, customers, partners for innovation in the ecosystem.
Digitization - only a matter for the boss?
Dr. Nadine Stutz, Lead Digital Communications at Raiffeisen Switzerland, has a similar view: "Digitization is a matter for the boss - you have to become a change manager yourself in order to actively accompany the switch from paper to digital. If you succeed, the benefits are immense. Knowledge is shared instead of stashed away. Learning organizations are created. However, obstacles on the way there can be ignorance or half-knowledge; clear structures and processes are needed, and expectations must be clarified.
Seri Wada, founder of Seri Backhandwerk, is anathema to traditional marketing. He acts according to the motto: "Done is better than perfect", which means as much as: It's better to get a product to market quickly than to spend years quietly perfecting it. His goal is to make the best baguette possible. To do this, he cleverly uses feedback he receives via social media channels - he also occasionally Googles people who like him on Facebook and surprises them with a fresh baguette on the spot.
Error culture crucial
For René Maeder, Managing Director of XING Switzerland, a culture of mistakes is crucial. Self-employed people know this, but employees should also be allowed to try out their own things and make mistakes. However, many employees are afraid of this. Managers should actively encourage them to do so and set an example themselves.
The event was moderated competently and charmingly by Vera Class, Managing Director Heartwork GmbH.
The next Xpert Circle for executives from SMEs will already take place on December 15, 2016 at Sihlpost on the topic of "Corporate Governance". More about the event at:
