Car rental: MSS Holding AG takes over Enterprise license for Switzerland
MSS Holding AG buys all shares of AIL Autovermietung AG from AIL Holding AG and thus takes over the Swiss licenses for Enterprise Rent-A-Car, as well as National Car Rental and Alamo Rent A Car.
The Swiss mobility market is growing between 4 to 5% annually. This Swiss market remains attractive and offers good opportunities for growth. In this context, the car rental and car sharing business models are merging more and more closely and will merge in a few years. A few months ago, MSS Holding already invested in a start-up that has developed a unique car-sharing platform. The goal is to automate the entire car rental and car sharing process, from booking to return, via this app technology. The credo is: "Spontaneous, simple, transparent and straightforward".
MSS Holding AG wants to further develop the Swiss market
MSS Holding AG, which stands for professional Swissness and innovative strength, wants to further develop the Swiss market in particular with the Enterprise brand. "Swiss customers also benefit abroad with Enterprise, as Enterprise is the world's leading provider of vehicle rental and mobility solutions," emphasizes Andreas Buhl, CEO of MSS Holding AG. The goal of MSS Holding AG is to unite the entire vehicle mobility value chain under one roof. "We will not position ourselves by price. Rather, the aim is to win over customers and companies who want to expand or satisfy their services and requirements with flexible mobility and customized offers, emphasizes Andreas Buhl. Further rental stations of Enterprise, now Switzerland's youngest car rental company, are initially planned in larger cities such as Zurich, Bern, Lausanne and Geneva. Due to the car sharing technology as well as the extensive partner network of MSS Holding AG, the focus will also be on a rapid but healthy expansion at further locations. Thanks to its own 24h/365 days assistance center in Dietlikon/ZH, MSS Holding AG also wants to set new standards in the area of customer service. Likewise, the expansion of electric mobility in the course of the general mobility promotion, which includes intermodal mobility, will be strived for and expanded.
New operational management
"We are convinced that we will have a massive impact on the Swiss car rental and mobility market in the coming years thanks to our innovative technologies, a flexible and simple rental process, automatic damage detection and control as well as lean and process-driven structures and group synergies, both in terms of services and costs" emphasizes Andreas Buhl.
AIL Autovermietung AG will be renamed to MSS Fahrzeugvermietung AG with immediate effect, the operational management will continue to be under the responsibility of the current Managing Director Hakan Pekin until 31.10.2019, who will resign as of 01.11.2019 and take over the management of Auto-Interleasing AG in Muttenz. On the same date, Marco Venturini, Fleet Director of Herold Fahrzeugvermietung AG for many years, will take over the management of MSS Autovermietung AG.
