Wake-up call for Swiss companies: The Artonomic Manifesto

In complicity with the artonomists and conceptual artists Frank and Patrik Riklin and the New Work Pioneer Florian Wiese/r, Ewa Ming breaks new ground. Together they proclaim "the Artonomic Manifesto". From Monday, September 9, until the opening of Business Innovation Week on September 30, a series of public pleas will begin on the Pfingstweid parking garage deck in Zurich.

Focus on digitization

"Many managers still do not understand that the time is pressing to act. I want to cut off old pigtails and ties and have started doing so with myself!", says Ewa Ming. To this end, the experienced organizer and founder of trade fairs and congresses has developed a new, forward-looking event format: "Business Innovation Week Switzerland" (BIW). At the beginning of October, it will transform the vibrant workplace of Zurich Oerlikon into an interactive space of inspiration and experience for entrepreneurial innovation, for new thinking and action. Ewa Ming's message to the Swiss economy: "Switzerland as a country of SMEs is still characterized by companies that are often still managed too conservatively. We need to get out of the comfort zone and ensure more diversity." To this end, she is teaming up with the "artonomists" to overcome entrenched structures and beliefs in economics.

The focus of Business Innovation Week is therefore on digitization, trends and the latest technologies for the modern working world. 300 speakers at the Future Conference, 200 partners and exhibitors, and 100 events at the Live Experience Expo and BIW Academy will deliver an exceptional knowledge and networking package. The new event format will be the meeting place where people from different professions and industries who want to make a difference can participate in discussion panels and talk about new ideas and business models. "The spirit here is to be open. The mindset is connecting."

The Artonomic Manifesto

Ewa Ming, Florian Wiese/r, Patrik and Frank Riklin call for a new way of thinking and acting in the Swiss economy. The futurist, the New Work pioneer and the two conceptual artists want to convince 20,659 Swiss companies to put a sense of purpose and sustainability before the pure pursuit of profit. The starting signal will be given quite symbolically next Monday in Zurich: on the Pfingstweid parking deck in the shadow of the Prime Tower, the futurist and three artonomists will proclaim their joint manifesto. In complicity they call from now on for unusual thinking and acting in the Swiss economy - with courage for sustainable change!

The Manifesto Theses:

• If you want to act in a new way, you have to think in a new way
• Future means (dis)destruction of existing things
• No "little transformation" helps in global crises
• Come to Mache-ting, forget Marke-ting
• Do not acquire customers, find accomplices
• Rethink your own values and leadership culture
• Diversity is a booster for creativity and innovation
• Those who allow the unusual can break out
• Disruption acts louder than words
• Meaning orientation takes precedence over profit orientation
• Cheerful seriousness is the key to sustainable solutions
• Attitude is the USP of the 3rd millennium
• …

The claim

Over the next ten years, 20,659 Swiss companies are to face up to these theses and transform themselves into new ways of thinking and acting, into a different way of doing business. Because at least as many companies are needed to trigger change in a country. These companies put sense before profit and thus contribute significantly to a sustainable economy. According to a Harvard study, serious political changes took place in the last century where at least 3.5 percent of the population actively participated in change processes. Translated into the Swiss corporate world, this means these 20,659 companies.

The Ming-Riklin-Wieser-Riklin quartet calls on all companies, managers and employees: "Show your attitude and become part of the movement for new thinking and action! Become an accomplice to our manifesto, sign up online and network with Switzerland's future shapers at Business Innovation Week."

What is "Artonomy"?

Artonomy is a neologism by conceptual artists Frank and Patrik Riklin. It means the fusion of art, everyday life and business. With the work "Fliegenretten in Deppendorf" (2012-2018), the Riklin brothers succeeded for the first time, in "complicity" with a German company for insect control, to deliberately-subversively turn the existing business philosophy upside down and to lead the company into the future through the power of art. Symbol, icon and accomplice for this process is the "housefly Erika". Together with entrepreneur Florian Wiese/r, the Riklin brothers founded Artonomie AG in 2018, which consistently puts art before economics, for a different way of doing business through unusual thinking and acting.

"Our brains have the physical prerequisite, neuroplasticity, for new thinking and action. As people, entrepreneurs and society, there is no excuse anymore. The prerequisites could not be better coupled with our prosperity. Doing is like wanting, only more blatant," says Florian Wiese/r and the Riklin brothers follow up: "We demand a state regulation for unusual thinking and acting in the economy. Those who are active get tax relief. Those who do nothing pay more taxes".

With a public proclamation series, pleas in the sense of the "Artonomic Manifesto" will be proclaimed in the coming weeks on the Pfingstweid parking deck and at the Business Innovation Week in Zurich, discussed and translated thesis by thesis, step by step in real terms into everyday business life.

https://www.businessinnovation.ch/de/manifest/

Related links:

www.insect-respect.org
www.fliegenretten.de
www.Artonomie.com