GIA and maihiro agree on cooperation

SAP's IT provider and CRM partner decide to jointly offer additional solutions from the SAP C/4HANA portfolio. As a result, their customers will benefit from further solution expertise for their process requirements.

Martin Ryser, Member of the Executive Board and Head of Business Solutions at GIA Informatik AG (left) and Uwe May, Managing Director Sales and Marketing at maihiro GmbH. (Pictures: zVg)

GIA and maihiro, the Swiss IT service provider and the internationally active specialist for CRM and Customer Experience (CX) from Germany, are strengthening their project-based cooperation. Martin Ryser, member of the Executive Board and Head of Business Solutions at GIA Informatik AG, explains the synergies the companies are aiming for as follows: "Our Company with more than 30 years of experience helps to upgrade the existing ERP system with the latest software generation SAP S/4HANA maihiro - which celebrates its 20th anniversary in 2020 - optimizes customer relationship management with SAP C/4HANA solutions from the cloud. Both partners are responsible hand in hand for the optimal interaction of the two suites and thus offer their customers continuous end-to-end processes. GIA and maihiro are owner-managed companies with similarly large staffs (around 150 and 170 employees respectively) and share the same values. This leads to sustainable work and strengthens our customers' trust in us." The cooperation was initiated quickly and without complications. It was concretized between the two managements at the end of 2018. Uwe May, Managing Director Sales and Marketing at maihiro GmbH: "GIA was looking for an experienced CX partner to respond to a customer's request. SAP Switzerland recommended maihiro. We decided to work together because we were planning to enter the Swiss market, were not actively working it, did not want a branch in Switzerland, and went the cooperation route via partners and SAP."

Benefit for the customers

How do customers benefit from project-based collaboration? Martin Ryser: "Our customers are able to obtain solutions from the SAP C/4HANA portfolio for the customer experience from the cloud via connectors in addition to their existing digital core (SAP ERP). With the expansion of our solution portfolio, we continue to act as a trusted advisor and single point of contact for our customers - from the implementation project to subsequent support. This provides customers with further solution expertise for their processes without having to establish completely new business relationships."

Future development

Uwe May: "The two companies support each other in that GIA mediates the relationship with customers to realize their CRM in the cloud. maihiro provides the CX expertise. The virtually identical corporate culture, the positive emotions for each other and the common customers motivate us to tackle even more initiatives together. We have the big goal in mind to gain additional satisfied customers together and increase business success in this way."

Joint practical event on SAP X/4HANA

Schweizer Salinen AG and Skan AG report to a Event on Thursday, June 6, 2019, from 3 to 5:45 p.m. at GIA in Oftringen about their use of SAP S/4HANA as the "digital core" and of SAP C/4HANA, the cloud-based platform for CRM and service. With the support of the experienced SAP Gold Partners GIA and maihiro, who have years of field-tested expertise with SAP C/4HANA Enterprise Management, both companies will become "smart companies" with the digitization of processes.

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