"In today's age of digitalization, partnerships are more important than ever"
Marianne Janik, a lawyer, took the reins as Country Manager at Microsoft Switzerland in July 2015. In this interview, she reveals how important a corporate strategy is and how she views partnerships.
Microsoft works with various implementation partners in Switzerland. One important business partner is also the Oftringen-based company GIA Informatik AG.
Marianne Janik, what are the reasons for the partnership between Microsoft Switzerland and GIA Informatik AG?
Microsoft is a technology platform provider and has worked closely with business partners since its inception. GIA Informatik is a long-standing partner and has the expertise and confidence to advise its customers on their technology decisions. Especially in today's era of digitalization, such partnerships are more important than ever to jointly innovate and transform the Swiss market for the future needs of our customers.
Why is this collaboration a benefit for you?
GIA Informatik has trained professionals and customer relationships that Microsoft Switzerland, as a sales company, could not build or maintain on its own. We work closely together to provide Swiss customers with the services and advice they expect and need to derive maximum benefit from the technologies available today.
Why is the reputation of the cadre crucial in a partnership?
Technology is taking on an increasingly important role in our society. For us, trends such as artificial intelligence and cloud services mean taking more responsibility for the intended use of these technologies and the data processed. The reputation of the cadre of both companies is elementary so that our customers continue to place their trust in us and our products and services. "Ethics & Compliance" are essential foundations for Microsoft and our partners.
How valuable are the IT services of GIA Informatik AG for your company to position itself on the market?
In terms of consulting, conception and integration of Microsoft technologies, they are indispensable. Only through a close customer relationship can we respond to specific needs and bring technology developments to advantage.
How important do you consider corporate strategy to be for IT companies to survive on the market?
A corporate strategy derived from the vision is an important basis for every successful company. It enables targeted operational planning of all activities. At the same time, it gives employees and business partners the opportunity to orient themselves to it and to implement all measures in a targeted manner.
GIA Informatik AG celebrated its 30th anniversary in the fall of 2018. Why are anniversaries important for companies?
They are proof of sustainable customer relationships, resulting from careful and future-oriented corporate planning. Such an anniversary is a testimony to success that any company can be proud of.
What are your partnership goals for the near and distant future?
Innovation cycles in IT are getting faster and faster and the digital (r)evolution requires the entire ecosystem to rethink the way we drive our business. At Microsoft, we want to walk this path together with our business partners by not only fulfilling our role as a technology company, but also by accompanying our partners in the development of the associated new business models.
More information: GIA Informatik AG, Microsoft
