The business potential of the future lies in the service business

At this year's Forum Service Management, practical presentations and panel discussions will offer companies possible solutions and innovative impetus to tap the potential of the service business for themselves. Best practices and discussion material will be provided by Sandra Lienhart (CEO, Bank Cler), Dr. Suzanne Thoma (CEO, BKW), Reinhard Ahlborn (Head of New Services and E-Mobility, BMW), Christoph Lang (Global Product Manager Software Solutions, Hilti) and Professor Manfred Bruhn (University of Basel). "In the course of digitalization, systematic business development often comes up short. The result is digitized processes that don't work or digital services that don't benefit the customer. This is where professional service business development is needed to examine existing business models and develop new offerings with new business models," says Forum DLM initiator Professor Manfred Bruhn, summing up the current situation surrounding the service business.

It will be all the more enlightening to learn more about success factors and stumbling blocks from first-hand experience on September 7. "I am very much looking forward to Sandra Lienhart's presentation and her experiences to date with Bank Cler as a smartphone bank," comments Dr. Mareike Ahlers, moderator of the event and Managing Director of Professor Bruhn & Partner AG. Also, how BKW AG manages to successfully play in the first league in the service business, as well as the other presentations offer participants plenty of practical input for their own business success.

The DLM Forum was initiated by the marketing and strategy consultancy Prof. Bruhn & Partner AG, the MAS Marketing Management of the University of Basel and the two professors Manfred Bruhn (University of Basel) and Karsten Hadwich (University of Hohenheim) in order to specifically promote the exchange between science and practice.

More information: forum-dlm.ch