Ochsner Sport becomes main partner of the Mountain Bike World Championships in Valais
Ochsner Sport is involved as the official main partner of the 2025 UCI Mountain Bike World Championships in Valais. With mountain bike legend Nino Schurter as a brand ambassador, the sports retailer is strengthening its presence in Swiss cycling.
The UCI Mountain Bike World Championships will return to Switzerland in late summer 2025 - with Ochsner Sport as the official main partner. The country's largest sports retailer is supporting the major international event, which will take place at several venues in Valais from August 30 to September 14. The successful mountain biker Nino Schurter will act as brand ambassador.
The partnership underlines Ochsner Sport's long-term strategy of broad involvement in Swiss sport. In addition to existing collaborations with organizations such as Swiss Olympic, the Swiss Football Association and Swiss-Ski, the Mountain Bike World Championships are a further opportunity to strengthen the connection to an active local target group.
"Switzerland has always been a mountain bike country, which is impressively demonstrated by the outstanding successes of recent decades," says Marco Greco, Head of Marketing at Ochsner Sport. "As the main partner of the World Championships, we are sending out a strong signal of our close connection with Swiss cycling."
Ochsner Sport will be present at the World Championships with various activities.
