Ten years of Swiss Film Awards under the direction of Mjm.cc

For a decade, the agency Mjm.cc has been shaping the Swiss Film Awards in terms of content, visuals and organization. The anniversary edition took place in Geneva at the end of March - with strong images, emotional moments and a carefully staged dramaturgy.

The Mjm.cc team poses after the event with the moderation duo Licia Chery (in the striped black and white dress) and Patrick "Karpi" Karpiczenko (in the blue suit). (Picture: Eduard Meltzer)

The 2025 edition of the Swiss Film Awards marks a special anniversary for the agency Mjm.cc: the team has been responsible for the conception, editing, branding and overall production of the award ceremony for Swiss filmmaking for a decade. This year's gala took place at the Bâtiment des Forces Motrices in Geneva and also marked the tenth Swiss Film Awards under the direction of Mjm.cc.

The show, hosted by the duo Licia Chery and Patrick "Karpi" Karpiczenko, was characterized by a well thought-out sequence and impressive staging. Probably the most spectacular moment was the appearance of stuntman Oliver Keller, who stepped onto the stage on fire. The tribute to director Barbet Schroeder and actress Bulle Ogier, who were awarded the honorary prize for their joint life's work, provided emotional depth.

In the background, an experienced team ensures that the event runs smoothly. Project manager Florence Noelpp explains: "Our goal is achieved when the audience experiences an unforgettable evening - and forgets how much planning, precision work and passion went into it."

The visual concept for the award ceremony was developed by Creative Director Christoph Marti together with YK Animations. Typographic animations met analog, moving color surfaces and formed a visual language that stages cinema as moving art. The background music was created by the Baldenweg siblings and reinterpreted electronically by Depeche Mode composer Kurt Uenala.

The agency, based in Münchenstein, is already planning the next edition. CEO Martin J. Matt formulates the claim as follows: "We see it as our task to always keep events like the Swiss Film Awards in tune with the times - relevant, inspiring and with a pinch of courage."


Client: Federal Office of Culture, SRG SSR, Association Quartz Genève Zurich. Responsible agency: Mjm.cc, Producer: Martin J. Matt, Project Management: Florence Noelpp, Content: Dominique Rudin, Director: Dani Lanz, Creative Director: Christoph Marti, Audio Design: Diego with Nora and Lionel Baldenweg, Kurt Uenala, Visual Team: Andreas Quan and Eduard Meltzer, Media Relations: Emma Isolini, Diana Bolzonello Garnier, Social Media: Charlotte Voillequin, Mathias Noschis, design: Anna-Lea Krieg, lighting design: Roni Huber, team: Jeanette Steiner, Loris Vernarelli, Fabian Zaehner.

Interested in finding out who took home this year's Swiss Film Awards? Read more in the article on Markt-kom.com.

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