Live Lab opens offices in the Middle East
Live Lab is expanding into the Middle East and opening offices in Riyadh and Dubai. With this strategic move, the Zurich-based agency is responding to the enormous growth potential of the region, as it writes in a press release.
In ten years, Live Lab has developed from a small team into an established agency with almost 30 employees. Now it is taking the next strategic step with its expansion into the Middle East. "Dubai, Riyadh, Doha - these are places where an incredible amount is currently happening," explains co-founder Maximilian Souchay. "There is hardly a more exciting region for live communication at the moment, and we want to be right in the middle of it and help shape these developments."
The economic upturn in the Middle East is visibly characterized by tourism, events and investments in the corresponding infrastructure. The region is increasingly positioning itself as a global hotspot for business, sport and culture. Major international events are attracting audiences from all over the world and creating a growing demand for innovative live communication.
Right time
A key success factor for the expansion that had been sought for years was the right local management. In Ties Hendriks, a former Zurich resident and event expert who has been working in Dubai for years, Live Lab has found the ideal location manager.
"The region is one of the most exciting markets for events and brand experiences," says Hendriks. "The Middle East is a global hub for creativity and innovation - and I'm looking forward to establishing Live Lab here and setting new standards together with local and international partners."
International orientation with a clear goal
With the expansion, the agency now has the opportunity to provide customers in the region with even more targeted support and to further expand its own position on the international market. One example of this is Expo 2025 in Osaka, where Live Lab has a team on site all year round to support various projects.
