Jung von Matt Switzerland strengthens its international network
Jung von Matt Switzerland is expanding its collaboration with the international agency group. This gives customers direct "access to global creative expertise". At the same time, founder Dominique von Matt steps down as Chairman of the Board of Directors and launches a new consultancy firm.
Stronger networking with Jung von Matt's international locations should make the Swiss agency even more competitive. "International expertise is becoming increasingly relevant for brands," says CEO Roman Hirsbrunner. "Our aim is to provide clients with boundless creativity and global expertise virtually 'on the doorstep'."
Global creative expertise
Closer collaboration with the international group gives customers access to experts from a wide range of creative fields, such as AI or marketing automation, from locations in Europe as well as Los Angeles, London, Seoul, Ho Chi Minh City, Beijing and Shanghai. "For us, creativity without borders means that we work with global creative teams for national and international brands, but also that companies from Switzerland can make use of the specific expertise of our international colleagues," explains CCO Christian Kies. This includes, for example, access to international sports platforms through Jung von Matt Sports, expertise in fandom marketing through Jung von Matt Nerd or innovation opportunities through new technologies through the Jung von Matt agency Alfr3d. The pitch win as Global Lead Agency for Mini with teams from London and Zurich demonstrates the potential of this collaboration, explains Jung von Matt CEO Peter Figge.
As a sign of its closer ties to the Group, Jung von Matt acquires further shares in the Swiss agency group and Hirsbrunner becomes a partner on the global partner board.
New chapter for Dominique von Matt
At the same time, agency founder Dominique von Matt is starting a new chapter. He hands over the chairmanship of the Board of Directors to Hirsbrunner and founds "von Matt/Second Opinion"a consultancy firm for strategic marketing decisions. "A second opinion is worthwhile for important decisions with long-term implications," explains von Matt in a letter. "In such situations, I can contribute my experience in strategy, marketing, branding and communication, which I have gained as an entrepreneur, consultant and board member."
With the handover of the chairmanship to Roman Hirsbrunner, von Matt believes the future of the agency is in the best of hands: "Roman Hirsbrunner has successfully led the agency for over 10 years, the shareholder structure is sustainable with him, the executives and Jung von Matt Hamburg, and CCO Christian Kies ensures creative excellence. I will continue to be available to Jung von Matt clients as a strategic consultant."
"Dominique was and is an inspiration to me in the most diverse constellations - always 'on point', always 'on fire'," says Hirsbrunner about his long-time companion.
