"Advertiser of the Year" 2025: these are the nominees
Gordon Nemitz, Lorenz Clormann and Philipp Skrabal have been nominated by the community and the expert jury for the title "Advertiser of the Year" 2025. The newsletter voting starts on Monday, February 24, 2025.
The most important facts in brief:
- The nominees for "Advertiser of the Year" 2025 are
- The subscribers of the m&k-Swiss Newsletter and the "Advertiser:in of the Year" jury each have a 50 percent share in determining who will be named "Advertiser of the Year" 2025.
- The online election starts on Monday, February 24, 2025 and ends on February 28, 2025 at 23:59. Anyone who has been eligible to take part in the online voting since January 20, 2025 at the latest for the free m&k-newsletter and receives the newsletter during this period.
- For each newsletter subscriber a vote is counted. Forwarding your own newsletter to other people does not work either: every voter must have subscribed to the newsletter with their own email address.
- The Award Night will take place on March 20, 2025 at Razzia Zurich.
In December 2024, the m&k-community to nominate various industry leaders for the "Advertiser of the Year" 2025. Based on this list, the expert jury in an exciting discussion three high-caliber personalities: Gordon Nemitz, Head of Strategy at Thjnk Zurich, Lorenz ClormannExecutive Creative Director at Wirz, and Philipp SkrabalChief Creative Officer, Partner and Management Board team at Team Farner, are entering the race for the coveted title of "Advertiser of the Year" 2025.
Thinking about problems is his strength. Since 2018 Gordon Nemitz at Thjnk Zurich. He is Managing Director Strategy and co-owner of the agency. His career path led him from Jung von Matt Hamburg via TBWA Düsseldorf, Wirz/BBDO Zurich to Thjnk Zurich. He has also been Chief Strategy Officer of Thjnk Germany since 2023. His ability to make complex relationships understandable, coupled with a critical but optimistic attitude towards change, makes him one of the defining voices in the industry.
Lorenz Clormann loves big ideas and knows how to sell them convincingly - something he would also love to do for an opulent perfume campaign. With his flair for 360-degree concepts, his commitment to the future of the industry and an unshakeable sense of humor, he brings a breath of fresh air to the advertising world. Clormann has been Executive Creative Director and Partner at the Wirz Group Zurich since 2020. His career path has taken him from Weber, Hodel, Schmid Zurich to Scholz&Friends Berlin, Ruf Lanz Zurich, Jung von Matt Switzerland, Publicis Zurich, back to Jung von Matt Switzerland and his current place of work.
For over a decade Philipp Skrabal He works for Team Farner, where he is responsible as Partner and Chief Creative Officer. He sees communication as a powerful tool and wants to give the industry more self-confidence. Before Farner, Skrabal worked at Wirz, Advico Young & Rubicam, Publicis and Matter & Partner. He is ADC Vice President, Ad School Board Member, Member of ADC Europe and Member of the Creative Club Austria CCA. In 2025, he is nominated for the title "Advertiser of the Year" for the fourth time.
In In this in-depth interview, we introduce you to the three nominees in more detail:
Voting starts on February 24, 2025
The final winner of "Advertiser of the Year" 2025 will be decided by voting as usual. The jury has 50 percent voting rights, the other 50 percent will be determined in the familiar newsletter voting. Eligible to participate is anyone who free of charge m&k-Switzerland Newsletter has subscribed with their own e-mail address and has been registered since January 20, 2025 at the latest. Only those votes that fulfill this requirement will be counted. If you vote more than once, only the most recent vote will be counted. The newsletter election will run from Monday, February 24 to Friday, February 28, 2025 at midnight.
Award night at the Zurich Razzia
Since 2021, the "Advertiser:in of the Year" award has once again been held as an independent event. As in the previous year, this year's winner will be announced on March 20, 2025 as part of an award night at the Razzia restaurant in Zurich's Seefeld district.
