Xaver Award to be held in Bern for the first time in 2025

On September 9, 2025, the most innovative and outstanding projects in the Swiss LiveCom industry will be honored. The aim is to make the best live communication measures of the past year known to a broad public. The awards are presented by the industry association Swiss LiveCom Association Expo Event, which has been committed to promoting the interests of the industry for many years. Projects can be submitted by event agencies, exhibition companies, promotion agencies, suppliers, exhibition venues, locations and sponsoring agencies. Special Earlybird conditions are still available until March 17.

Additional category and new jury members

In total, Xaver Awards in gold, silver or bronze will be presented in the eight categories Best Corporate Event, Best Consumer / POS Event, Best Efficiency Project, Best Expo Project, Best Brandworlds & Temporary Installations and Exhibitions, Best Public Event and Best Exhibition Stand.

The new "Best Exhibition Stand" category focuses on the individual exhibition stand: it honors creative and strategically well thought-out solutions that maximize the impact of a brand or product in a small space. In addition, the community selects the winner(s) of the Public Xaver in an online vote. The Lifetime Achievement Xaver Award will also be presented: the winner will be announced in the run-up to the award ceremony.

This year's jury includes President Dany Waldner from Waldner Partner, Andrea Meier from Swisscom, Nadine Imboden and Maximilian Souchay from Live Lab. New members are Cédric Schlosser from MYI Entertainment and Iwan Funk from Bellprat Partner. "With their expertise in digital activation and gamification, Cédric Schlosser and Iwan Funk will provide us with valuable insights," explains Dany Waldner. Mauro Testerini and Norbert Egli are no longer taking part. The judging will take place on June 3 and 4, 2025 in the Hallenstadion.

Big stage for the Xaver

This year, the award ceremony will take place for the first time in the new festival hall on the Bernexpo site in Bern. This will open on April 25, 2025 as part of the BEA spring trade fair, heralding a new era of events in the federal city. "After holding the Xaver Award in Zurich for around two decades, we are very much looking forward to this move to Bern, which will also strengthen our proximity to French-speaking Switzerland. It is an honor for us to be one of the first events to be hosted in the new Festhalle. After all, it is not just Bern that benefits from the appeal of this impressive event platform, but the entire Swiss event industry," explains Expo Event President Christian Künzli.