Ogilvy Switzerland and Ingo Zurich rely on WPP Open
Ogilvy Switzerland and Ingo Zurich are the first agencies in Switzerland to rely entirely on the multi-layer AI solution WPP Open. By fully integrating this technology, the agencies aim to increase efficiency and creativity in their communications work and give their clients a competitive advantage.
WPP Open is an AI solution specially developed for the communications industry that combines data, creativity and technology. In addition to general data, the platform draws on WPP studies such as the "BrandAsset Valuator" or the "Media Use Index". Virtual "agents" can also be used to simulate scenarios and make data-based decisions, for example on brand strategy or addressing target groups.
The AI also supports the brainstorming process by generating headlines or creating visual suggestions based on target group preferences. Features such as "Shower Thoughts" enable a creative exchange between humans and machines in order to develop innovative approaches.
End-to-end optimization along the entire process
WPP Open goes beyond creative work: it optimizes the planning, resource allocation and performance measurement of projects. The platform interlinks creative, media and production processes within the WPP network and is designed to ensure efficiency gains and higher campaign performance.
"AI is not just a trend, but a transformation that we are actively shaping in order to achieve our clients' communication goals even more effectively and efficiently," says Martin Keller, CEO of Ogilvy Switzerland.
For Swen Morath, CEO of Ingo Zürich, WPP Open is more than just a tool: "It's a creative partner. It broadens our horizons, pushes our imagination and enables us to realize ideas that were previously unthinkable. AI frees us from repetitive tasks and gives us the freedom to focus on what we do best: Inspiring people with great stories."
