Delica and Promotion-Tools continue their successful partnership
Delica and Promotion-Tools are extending their long-standing collaboration for another year. The aim is to further strengthen the brand presence through innovative sales promotion and targeted training such as the Delica Sales Academy.
Delica is continuing its three-year collaboration with Promotion-Tools. Following a successful pitch, Promotion-Tools secured the contract for a further year. The aim of the partnership is to convince customers of the quality of "CoffeeB" products and boost sales through tastings and training courses such as the Delica Sales Academy.
Every year, Promotion-Tools carries out around 1500 assignments, including in Migros stores, at Manor, Fust and MediaMarkt. The Sales Academy has established itself as a key instrument: Sales talents are promoted through training and a leaderboard system, which makes sales promotion particularly successful in electronics stores such as Fust and MediaMarkt.
In 2025, the Sales Academy is to be extended to all Delica categories and optimized through data-based reporting. The collaboration will continue to be characterized by a focus on innovation, quality and a trusting partnership.
