Scholz & Friends Zurich communicates for ECHfU
Scholz & Friends Zurich secures the contract for "EnergieSchweiz für Unternehmen" ECHfU and will be responsible for the communication strategy and creative implementation. Campaigneers will be responsible for community management.
The aim of the mandate is to support companies, especially SMEs, in the coming years in the consistent implementation of the Energy Strategy 2050 and the achievement of the net-zero target by 2050 and to motivate them to plan energy efficiency and decarbonization measures.
Scholz & Friends impressed with an integrated marketing and communication concept that positions SwissEnergy as a "navigator" and competent supporter for the diverse sector-specific needs of the Swiss economy. With orchestrated measures from the areas of umbrella communication, community management, CRM and impact measurement, Swiss companies are accompanied along their customer journey on their individual path to net zero. The aim is to provide the necessary information, advice and funding opportunities from SwissEnergy and also to involve industry associations and partners.
"Providing new impetus for SwissEnergy's B2B communication with an innovative, orchestrated approach geared towards creative effectiveness is an extremely exciting challenge that we are very much looking forward to," says Mathias Rösch, CEO of Scholz & Friends Zurich.
The collaboration based on the "round table principle" will start immediately with an interdisciplinary team of communication experts from Scholz & Friends Family and the two subcontractors Campaigneers, responsible for community management, and Translingua, responsible for translation services. The first measures will be launched in the course of the year.
