New search portal: Start-up Flinxio aims to improve agency search
When choosing an agency, advertising clients often rely on recommendations from their personal network. With a new search portal for the advertising industry, Flinxio wants to bring clients together with the right agencies.
The neutral portal can be used free of charge by both agencies and clients and combines the completeness of search engines with the efficiency of conventional industry portals. This is because traditional search engines such as Google are only of limited help in finding the right agency. Flinxio addresses this with a neutral overview of all relevant agencies and services, a filter-based search without hurdles and verified customer reviews. The foundation for this has been laid with the beta phase.
The start-up now relies on the active involvement of agencies and broad acceptance in the industry. By adding their own data to their pre-collected profiles, the search results will be continuously improved. They can also obtain customer reviews. It takes just a few minutes to check and complete the free profile, and review invitations can be sent to customers directly via the portal. Well-rated agencies benefit from optimal visibility. This means that every agency has a fair chance of being found by clients - regardless of how well known they are or their size.
Acceptance and participation are crucial
"We have put a lot of effort and passion into the new portal. Now we are inviting agencies to maintain their profile," says René Amstutz, Founder and CEO of Flinxio. In order for Flinxio to establish itself as a portal for agency searches, the cooperation of the agencies is now required. Clients would welcome such a solution. "The Swiss Advertising Client Association (SWA) supports the idea of a comprehensive and neutral search portal," says SWA Director Roland Ehrler. The agencies therefore have it in their own hands to create a new standard for agency searches together with the clients.
