Primcom takes over the media work of Made in Bern
Primcom, the agency specializing in tourism, is further expanding its market position in Switzerland as a vacation destination. With Made in Bern, another Swiss region has been added to the portfolio.
The PR agency Primus Communications GmbH (Primcom for short) has added another Swiss vacation region to its portfolio: as of January 2025, Primcom will be supporting the Made in Bern team with Switzerland-wide communications. Made in Bern AG is the umbrella marketing organization of the Canton of Bern, which includes the destinations of Adelboden-Lenk-Kandersteg, Bern, the vacation regions of Gstaad and Interlaken, the Jungfrau Region, Biel-Seeland and Grand Chasseral.
Communication highlights in 2025 include the opening of the new festival hall on the Bernexpo site and the UEFA Women's EURO, which will be held in Thun and Bern.
