Ads&Figures secures budget for BVZ Holding

The Bern-based agency Ads&Figures won the pitch and will be responsible for social media, programmatic and SEA for the Matterhorn Gotthard Bahn and the Gornergrat Bahn from January 2025.

(Image: zVg.)

The Bern-based digital agency Ads&Figures won a pitch and has been in charge of BVZ Holding's digital performance marketing for the Matterhorn Gotthard Bahn and Gornergrat Bahn since January 2025.

Ads&Figures is taking over the areas of social media advertising, programmatic advertising, search engine advertising (SEA) and data & analytics with the aim of significantly increasing the online visibility of both platforms in the Swiss and international markets in order to further increase the number of online bookings.

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