Dentsu: DACH and CEE market become Central Europe Cluster
Realignment at Dentsu: The DACH and CEE markets are being merged to form a Central Europe Cluster, which should promote better strategic positioning.
Dentsu EMEA is restructuring: Under the leadership of André Andrade, CEO of Dentsu EMEA, the previous DACH and CEE clusters will be merged to form the new Central Europe cluster on January 1 and Sławomir Stępniewski will be appointed CEO of Dentsu Central Europe & Poland. Karin Zimmermann, currently CEO Dentsu DACH, will take on the new strategic role of BX (Business Transformation) President for the entire EMEA region.
The aim is to be strategically better positioned and provide customers with easier access to multidisciplinary skills and talent through a more integrated model.
For the past five years, Stępniewski has headed the Central Eastern Europe cluster, which comprises eight markets, including Poland. Zimmermann brings more than 20 years of experience in brand management, consulting and customer-centric transformation to her new position. She will be responsible for building the regional BX community in EMEA, defining cross-functional competencies and solutions and focusing on key strategic challenges for clients. Stepniewski and Zimmermann have initiated a close partnership between their two clusters in 2024. The new appointments mark the final merger of the two clusters, according to a statement.
