ClimatePartner's new campaign shows how climate protection can succeed on the way to Net Zero

#thewholejob in climate protection

What actually happens until companies reach their net zero target? Companies that only focus on the long-term reduction of CO2 emissions often forget that a lot of emissions accumulate over the years on the way there. According to a projection by ClimatePartner based on the SBTi's Net Zero standard, the cumulative figure can be up to 15 times higher than the current carbon footprint of these companies.

With a catchy video to kick off a global digital campaign, ClimatePartner is therefore explicitly targeting companies under the motto #thewhole-job to draw attention to precisely this. The message: No half measures - climate protection must not stop at legally prescribed emission reductions. Instead, emissions outside the company's own value chain must also be taken into account on the way to Net Zero in order to do the "whole job". Financial contributions to climate protection projects should therefore be anchored in parallel as an integral part of the corporate strategy.

Voluntary climate protection measures urgently needed

With this recommendation, ClimatePartner is following on from discussions at this year's UN Climate Change Conference COP29 in Baku. The conclusion for the economy after the weeks of negotiations there: without the massive use of private capital and thus the voluntary climate protection commitment of companies in the Voluntary Carbon Market (VCM), it will not be possible to achieve the global climate financing targets.

"Climate investments at government level are not enough, now companies in particular need to take action. Avoidance and reduction targets are essential, but we must exhaust all measures in order to act immediately and comprehensively. Carbon markets offer a valuable tool for this. This is also underlined by the agreement on Article 6 at COP29," emphasizes Moritz Lehmkuhl, founder and Managing Director of ClimatePartner.

Voluntary carbon market in transition

However, in order to motivate companies to volunteer, the VCM must regain trust. Transparent and robust market structures are essential for this. This is because the market and individual climate protection projects have been repeatedly criticized in the past. The VCM is currently undergoing radical change. Market players are launching various quality initiatives and intensive efforts are being made to continuously develop the methods and technologies of climate protection projects and improve them on the basis of the latest scientific findings.

As a company that, in addition to calculating the carbon footprint and advising its customers on the long-term reduction of emissions, also supports them in selecting suitable climate protection projects from the VCM for a holistic climate protection strategy, ClimatePartner would also like to contribute to this positive development. The focus here is on increasing the transparency of the selected climate protection projects and communicating the company's commitment to end consumers. ClimatePartner will soon be introducing new products that will gradually be incorporated into the campaign. In addition, the climate protection pioneer now also offers its customers other ways to make a contribution to climate protection that work independently of traditional offsetting models.

Source: www.climatepartner.com/de/thewholejob