Susanne Schgaguler becomes CMO Cosmetics at Weleda
Susanne Schgaguler will take over the position of Chief Marketing Officer (CMO) Cosmetics at Weleda in January 2025. The previous CMO Lars Zirpins will leave the cosmetics company to take on new challenges.
Schgaguler has been with Weleda for five years. In spring 2022, she took on the role of Head Group Brand Management Cosmetics. Schgaguler brings with her twenty years of experience in the consumer goods industry, including marketing at Novartis, product & sales management at LVMH and brand management at Procter & Gamble. "Susanne has shown that she can make a significant contribution to the growth of the brand with her distinctive industry and brand expertise, her strong implementation skills and leadership strength," says Weleda CEO Tina Müller. Susanne Schgaguler will report to Tina Müller from the head office in Arlesheim.
The previous CMO, Lars Zirpins, will leave the company by mutual agreement in December after two successful years at Weleda. With him as CMO, the brand has modernized and developed significantly, says Müller: "Under his leadership, we were able to implement the transformation of Weleda's marketing and make our organization fit for the future."
