New work in communication: balance instead of burnout
Independent and self-determined work, flexible working hours and managers who support self-determined work are increasingly part of the reality of the "new world of work" for the majority of communicators, as the PR trend monitor by News Aktuell and Per shows.
According to the survey, a large majority (91%) of PR professionals are able to carry out their work independently and autonomously. In addition, 78% of communications experts are able to organize their working hours flexibly. And management is also increasingly relying on a modern understanding of leadership: 75 percent of managers actively support self-determined work and give their teams more responsibility. This development is supported by clear company guidelines on remote work and the free choice between working from home and the office - 71% of respondents say this about their company.
Almost two thirds (65%) of communications experts also state that their company promotes a learning culture that supports continuous training and personal development. At the same time, almost as many companies and PR agencies (63%) ensure that work and private life are in balance (work-life balance). Diversity is already promoted in 62 percent of companies, according to the PR experts.
For 58 percent of PR professionals, it is now possible to increasingly work from home, and exactly half (50 percent) of those surveyed stated that managers in their companies are increasingly handing over responsibility. Agile working has become the standard for almost as many (49%).
Only one in three (31%) say that everyone in the team works in the same city, and just under a quarter (24%) even work completely remotely. For a good one in five PR professionals (22 percent), the respective company even promotes remote work in other European countries.
Communicators have stated that
- I can do my work independently and autonomously 91 %
- I can organize my working hours flexibly 78 %
- In my company, managers support, encourage and empower their teams to work autonomously 75 %
- My company has clear guidelines on remote work 71%
- I can choose whether I work from home or in the office 71 %
- My company promotes a learning culture that supports continuous training and personal development 65 %
- In my company, care is taken to ensure that work and private life are in balance 63 %
- Diversity is promoted in my company 62 %
- I am increasingly working from home 58 %
- In my company, managers are increasingly handing over responsibility 50 %
- I have a say/participation in company decisions 50 %
- Agile working is standard in my company 49 %
- Everyone in my team works in the same city 31 %
- Everyone in my team works remotely 24 %
- My company promotes remote work in other European countries 22 %
For the PR Trend Monitor News Aktuell and Per conducted an online survey in February 2024 among 327 communications professionals from companies, organizations and PR agencies in Switzerland and Germany.
