Crises are clues, not obstacles - how to use them correctly
We are all familiar with crises - be it in the company, in a relationship or in our finances. And here comes the point: ultimately, all crises are home-made. A new impulse for success from Volkmar Völzke works against this.
It may sound provocative, but it's true: Crises are practically always caused by our own failings or a lack of clarity and consistency. The good thing is that if crises are home-made, you can actively do something about them. There are three decisive levers that every senior leader should know - and implement consistently.
1. systematic market cultivation (or cultivation of the recipients of your service if you do not address an external market)
Many companies stagnate because they reduce their market activities in difficult times. Successful companies do exactly the opposite: they actively work the market, find new customers and strengthen existing relationships. This is less about the product itself and more about what you promise your customers.
Ask yourself: Why should someone buy from you or ask for your services? Regularly review your sales processes and ensure that your team acts actively and strategically - instead of passively waiting for better times.
And even better: work continuously to create fans who will stick with you even in difficult times.
2. clear vision
If there is no vision, the team loses direction. It is indispensable, especially in turbulent times. Without a clear direction, every challenge becomes a problem. A vision gives your company focus, motivates the team and prevents aimless action.
Tip: Communicate your vision regularly. Where do you want to be in three years? Why does your company exist? If your team knows this, they will act more proactively.
3. consistent leadership
Crises are often caused by hesitant or indecisive action. As a leader, you set the pace. This means making decisions clearly and promptly - even when there is uncertainty. Even more important: encourage personal responsibility in your team. You cannot solve everything on your own.
Ask yourself: Am I giving my team the clarity they need to act independently? A lack of responsibility leads to stagnation - and you can't afford that.
Conclusion: Act instead of complain
Crises are indications that something is going wrong - usually in areas that you can influence directly. Use these three levers:
- Work the market systematically.
- Communicate a clear vision.
- Lead consistently and encourage personal responsibility.
Crises are home-made - but that is exactly what gives you the control to prevent them. Make the right adjustments and you will see how quickly things change. Now it's up to you.
To the author:
Volkmar Völzke is a success maximizer. Book author. Consultant. Coach. Speaker. www.volkmarvoelzke.ch
