New career opportunities: HWZ to offer major specializations for Bachelor students from autumn 2025

With the introduction of additional major specializations, the HWZ offers its Bachelor's students the opportunity to adapt their study focus to current labor market requirements and personal career goals. From autumn 2025, there will be seven practice-oriented specializations to choose from, which have been developed in collaboration with experts from business and academia. Students on the Bachelor's programmes in Business Administration, Business Communications and Digital Business & AI will be able to focus on specific areas in their final year of study and deepen their qualifications in areas such as AI Marketing, Sustainable Business Development or UX & Data-Driven Organizations.

Helen Irniger, who heads the major programme at the HWZ, emphasizes the importance of these options: "The fourth year of study offers students the opportunity to specialize in a practice-oriented way by choosing a major and writing a Bachelor's thesis for about a third of their studies." Urs Jäckli, Head of the Department of Education at the HWZ, adds: "Our aim is to prepare Bachelor students optimally for the dynamic demands of the job market." With this major model, the HWZ offers students a flexible and future-oriented education that covers both a broad knowledge base and specialized skills.

The revised major offer - topics and specializations

In the final year of the eight-semester HWZ Bachelor's degree course, students can choose from a wide range of seven major specializations:

• Major AI Marketing, Sales / Business Psychology
• Major Integrated Digital Business & AI Management
• Major Consulting, Coaching, Leadership / Business Psychology
• Major Sustainable Business Development & Entrepreneurship
• Major Business Law & Compliance
• Major Banking & Finance
• Major UX & Data-Driven Organizations