Media Focus presents a guide to the Swiss advertising market
Media Focus Switzerland launches the Advertising Compass, a guide to the Swiss advertising market. It is intended to provide a complete overview of the multifaceted Swiss advertising landscape.
The market research institute Media Focus is launching the new "Advertising Compass" platform. This is intended to provide a comprehensive overview of the Swiss advertising market, according to the institute. The free and interactive advertising compass helps advertisers, agencies, media providers and those interested in advertising to better navigate the dynamic advertising environment.
The Advertising Compass was inspired by the "Advertising Primer", which was once considered the standard work in the advertising industry. As a platform that flexibly adapts to new developments and thus always remains up-to-date, the Advertising Compass marks a future-oriented further development.
"Not only can users access relevant content quickly, they can also get in touch with our media and association partners directly," says Media Focus CEO Ueli Weber. "The platform provides an overview of the most important forms of advertising, which account for 80 percent of the advertising volume in Switzerland. In addition, there is information on current advertising prices, technical terms and showcases, which are constantly updated by the partners and associations." (Dylan Windhaber/cka)
The Dentsu Ad Spend Report published in June revealed a presumed improvement in the Swiss advertising market. Read more can be read here.
