Stuiq creates "Josy" for Entsorgung + Recycling Zürich
The city of Zurich is planning to use the Josefareal site as an interim facility for the circular economy. In "Josy" - the new name - the public will have the opportunity to share, repair and borrow items. Stuiq won the pitch from Entsorgung + Recycling Zürich (ERZ) and is developing the naming, appearance, communication and signage for the site.
The city of Zurich was the first Swiss city to sign the "Circular Cities Declaration", adopt a circular economy strategy and approve a corresponding package of measures. With the aim of promoting the circular economy, ERZ is planning a temporary circular economy facility to prevent and reduce waste on the Josefareal site, near the former waste-to-energy plant between Hardbrücke and Viadukt. The facility is scheduled to be in operation from 2025 until the end of 2028.
In order to give the area and the new offer the necessary communicative power, create awareness and generate identification and involvement, ERZ looked for a creative agency for future collaboration as part of a pitch. Stuiq won the selection process and is currently in the middle of development and implementation.
In addition to the naming, purpose and visual appearance, the tasks primarily include communication relating to the circular economy offering. In future, the entire site will also become a place for people to meet and exchange ideas - with gastronomic and recreational offerings. To this end, ERZ is planning an opening in 2025 together with Stuiq, as well as awareness-raising measures with information dissemination.
The idea is to pass on items in good condition and lend out rarely used items at the car-free Josefareal. There are also repair offers for defective goods. The focus is on avoiding waste so that indirect greenhouse gas emissions can be reduced.
The temporary service acts as a testing ground to test and further develop new services in the circular economy. A modular offering is planned, which can change continuously during the four-year operation. ERZ will collaborate with third parties for the various services. Interested parties who would like to place their circular economy services on the site and rent space temporarily can contact Entsorgung + Recycling Zürich.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/etats/stuiq-kreiert-josy-fuer-entsorgung-recycling-zuerich/