Commitment as a success factor: Insights from Heads and Perikom
Heads Corporate Branding and Perikom invited guests to the Landesmuseum on September 18 to discuss the importance of commitment in companies. Experts showed how important commitment is for success and what framework conditions are needed.
On September 18, 2024, 88 experts and interested parties gathered in the large hall of the National Museum Zurich to address one of the central topics of modern corporate management: Commitment. Heads Corporate Branding organized the event under the auspices of Perikom, the professional association for HR management and internal communication.
For branding agencies such as Heads, employee commitment is a basic prerequisite for the success of repositioning or redesigns. But what about commitment in Swiss companies? Simone Raubach and Sina Frank from Heads explained that there is still a lot of potential here, although Swiss companies are not doing so badly in an international comparison.
Ralph Hermann, owner of Heads Corporate Branding, used practical examples to describe the challenges that need to be overcome if employees are to be inspired to go the extra mile. Dr Judith Muster, sociologist and partner at Metaplan, added: "Commitment can only be developed if the organizational framework conditions are right." Sven Bühler, psychologist and owner of icommit, used the "commitment house" model to illustrate how important it is to first ensure employee satisfaction before commitment is even possible.
The event not only offered well-founded insights, but also led to lively discussions and inspiring conversations at the concluding drinks reception.
