Sport Forum Switzerland celebrates its anniversary
To mark its 30th anniversary, the Sport Forum Switzerland will bring the leading minds of the Swiss sports industry to Lucerne on November 7 and 8, 2024. Major events, women's sport, sports tech and sustainability are the focus of a top-class program that will lead Swiss sport into the future.
For 30 years, the Sport Forum Switzerland has been shaping the discussion about the future of sport. The anniversary edition in Lucerne offers a comprehensive overview of the current trends and challenges in the industry with panels, presentations and discussions. Whether top-class sport, popular sport, sponsorship or new technologies - the congress brings the key topics to the stage.
One of the highlights will be the presentation of the three candidates for the Swiss Olympic presidency, who will outline their visions for the future of Swiss sport. The focus will also be on the possible Olympic bid for 2038 and the question of how major events can be organized sustainably.
Data-driven decisions, innovative technologies and best-practice examples are the focus when experts shed light on the latest developments in sponsorship and performance marketing. With exciting insights into how the digital dashboard from Media Focus contributes to measuring success, the forum will show how data-based approaches support sponsors and brands in their decision-making.
Women's sport is experiencing an upswing worldwide, and Switzerland is at the center of this development. In the context of the upcoming Women's EURO 2025 and other major sporting events, the experts shed light on the impact on women's football, sponsorship and the sustainable promotion of women's sport.
Tourism is also benefiting from new technologies: from personalized route suggestions for cycling fans to AI-supported offers that increase the attractiveness of destinations. Experts such as Nathalie Schneitter provide exclusive insights into sustainable tourism projects that combine sport and the environment.
In addition to exciting presentations, the ESB Sports Night offers the opportunity to network and exchange ideas in an exclusive atmosphere. A high-caliber line-up, including prominent athletes, former top athletes and industry representatives, make the Sport Forum Switzerland a must for all decision-makers and sports enthusiasts. Click here for the program.
