Gerety Awards 2024: Winning campaigns set new standards
The Gerety Awards 2024 celebrate the best campaigns worldwide, selected by a jury with a unique and powerful perspective. Seven Grand Prix were awarded. Jung von Matt was also named "Global Agency of the Year".
The Gerety Awardsnamed after the legendary copywriter Frances Gerety, once again honored the most innovative and effective campaigns in the advertising world this year. At the 2024 edition, judged by over 200 jurors from 47 countries, a total of seven Grand Prix, 24 Gold, 94 Silver and 71 Bronze were awarded, with a further 198 entries making the shortlist.
The award-winning Grand Prix campaigns include "Runner 321" for adidas by FCB Canada, "We Are Ayenda" for WhatsApp by CreativeX, Meta US and "The Square Meter" for HORNBACH by HeimatTBWA\ Germany. Particularly impressive was "The 100th edition" by Frankfurter Allgemeine Zeitung, which won two Grand Prix - both in the Craft CUT (Photography) and Communication CUT (Print) categories.
The most successful countries at this year's Gerety Awards include Germany, the USA, the UK and France. Jung von Matt was named Global Agency of the Year thanks to powerful campaigns such as "The first trademark that stops trading Nazi merchandise" for Laut gegen Nazis and other striking work for brands such as Edeka, BVG and BMW.
