The ambassadors for Stadtwerke Gossau: "Really well supplied"
Together with the agency "Die Botschafter", Stadtwerke Gossau has further developed its brand identity. This is intended to reinforce its positioning as an innovative, secure, economical and sustainable energy supplier and employer.
Stadtwerke Gossau offers a wide range of services and products that appeal to very different target groups. In order to create a progressive and customer-centric profile, Stadtwerke launched a new brand identity in summer 2024. Stadtwerke has thus made itself communicatively fit for the future in a changing market environment with increasing liberalization.
Really well supplied
The new brand identity of Stadtwerke Gossau, developed by Die Botschafter, is based on the three central service promises "securely supplied", "comprehensively supplied" and "simply supplied", which are united in the claim "Really well supplied".
The further development of the brand focuses on the customers and the services of Stadtwerke Gossau that suit them, which go far beyond the triumvirate of electricity, water and gas. The logo is the "common thread" of the visual identity and is designed to be highly recognizable in its variants and color scheme. The shape symbolizes dynamism, innovation and human emotion. The catchy claim "Really well supplied" is intended to summarize this value proposition succinctly.
Equipped for the energy future
The ambassadors sharpened the positioning for Stadtwerke Gossau and derived core messages and the claim from this. The agency also created the new website, refreshed the social media channels and the newsletter, designed a launch campaign and revised the existing brochures and flyers. In fall 2024, a new trade fair presence and communication tools to support consulting will follow.
Responsible at Stadtwerke Gossau: Rafael Mittelholzer (Head of Market and Energy), Daniela Schwitter-Meister (Head of Marketing). Responsible at Die Botschafter Kommunikationsagentur: Axel Thoma (strategy and concept), Carmen Fraefel (project management), Tammy Kissling (design), Jessica Obrist (digital).
