Republica supports Feller with two brand launches
The Bern-based agency Republica supported Feller with various communication measures for the launch of the Edizio.liv design line and the market launch of the new Snapfix fastening system.
Switches and sockets from Feller are installed in many Swiss households. The company, which has been in business since 1909, recently launched the new "Edizio.liv" design line.
Republica presents the new Edizio generation in style with an elegant campaign. The campaign shows how the clear and timeless design adapts perfectly to any living style. A switch is one of those objects that we pay little attention to in everyday life - even though it is of central importance. One press of a button and there is light and life in the house. It is precisely this moment that the campaign showcases in advertisements, banners and online films.
The films and visuals are intended to attract a lot of attention from architects, electrical specialists and building owners and can be seen on paid and owned channels as well as in trade journals.
Market launch of Snapfix accompanied
Feller also introduces "Snapfix" has launched a new, patented mounting system for switches, sockets and smart technologies. The well thought-out and clever system is designed to make work easier for electricians and takes established processes into account.
Republica has developed for Feller Snapfix has created an appealing campaign and is accompanying the market launch with various measures. The campaign focuses on the installation professionals, for whom the new system is of great importance in their daily work. The campaign portrays an electrician and two electricians at work and shows how the new system can be installed in just a few simple steps. The market launch will be supplemented and expanded by installation videos, training documents, brochures and accompanying communication materials for wholesalers.
