HWZ: Sunnie Groeneveld becomes Director of the Institute for Digital Business

Sunnie Groeneveld has an impressive career in the digital economy as an entrepreneur and as a member of several boards of directors of medium-sized Swiss companies. Her wide-ranging and cross-industry experience is seen by the university management as very valuable in continuing to position the Institute for Digital Business at the forefront of technological innovation and further education. "We are delighted that Sunnie Groeneveld is taking over the leadership of the Institute for Digital Business. Her many years of expertise in key areas such as digital transformation and strategic development, combined with her strong leadership skills, make her the first choice as the new head of the Institute," says Prof. Matthias Rüegg, Rector of the HWZ. Under Sunnie Groeneveld's leadership, the Institute will continue its mission to develop innovative and practice-oriented educational programs. In addition to the Institute, the new Director will continue to lead the EMBA Digital Leadership, which aims to prepare the next generation of leaders for the digital world.

Successor to Manuel P. Nappo

Manuel P. Nappo is leaving the HWZ after 14 years. He founded the Institute for Digital Business. "We would like to thank Manuel P. Nappo for his visionary leadership and his valuable contribution to strengthening the HWZ. Under his leadership, the Institute for Digital Business has established itself as a recognized competence center for digital transformation and introduced numerous innovative pioneering programs such as the first MAS in Digital Business in Europe in 2014 or the recently launched and highly topical MAS in AI Leadership", adds Prof. Matthias Rüegg.

"Sunnie Groeneveld has been a highly valued member of the HWZ faculty for almost ten years and has successfully designed and built up the Executive MBA Digital Leadership together with me since 2019 - despite all the challenges of the COVID-19 pandemic - and has now run it for the fifth time this year. Her extensive experience as program director and her great commitment to leadership, technology and innovation are exactly what the institute needs to continue to be successful in the future," emphasizes Manuel P. Nappo, now outgoing Director of the Institute for Digital Business at the HWZ.

Source: HWZ