Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "The Real Book of Work", "Ideas at the Push of a Button", "Writing What Is" and "12 Laws of Stupidity".
The Real Book of Work
How organizations really work and how we lead them into the future.
- Author: Christina Grubendorfer and Christina Ackermann
- Publisher: Vahlen Verlag, 2023
- Pages: 368
- ISBN: 9783800671540
Companies are complex systems - but the dominant management trends are characterized above all by simplicity and clarity. This does not fit together and leads to expensive transformation projects dying a silent death sooner or later. In their book, Christina Grubendorfer and Christina Ackermann dispel popular myths and promote a management approach based on systems theory. There are no simple recipes to offer - but there are: Nor can there be any. Provocative and convincing: an exceptional leadership book.
Ideas at the touch of a button
How we can unleash our full potential with the help of artificial intelligence.
- Author: Reid Hoffman
- Publisher: Plassen Verlag, 2023
- Pages: 240
- ISBN: 9783864709425
Reid Hoffman is not a neutral observer but, as an investor in OpenAI, an enthusiastic ChatGPT fan - albeit a thoroughly reflective one. He assesses application scenarios as well as critical objections and ventures an outlook on future developments. In his book, Hoffman demonstrates the best way to handle AI himself: He lets the chatbot write large parts of it, but looks very closely at its virtual fingers. Two things become clear when reading the book: you have to understand AI in order to use it appropriately. And ignoring it is not an option.
Writing what is.
Better texts for business.
- Author: Anna Gelbert
- Publisher: Vahlen Verlag, 2023
- Pages: 168
- ISBN: 9783800669738
Anna Gelbert wants a fresh start for the German language. She is calling for clear, understandable German instead of the usual business bullshit or official German that has fallen out of fashion. She is neither the first nor the only one to do so. In contrast to the corporate language model and its offshoots, which adjust an organization's use of language on a meta-level according to objectifiable criteria, the author relies on her subjective perception of language. Anyone who wants to be inspired by this will find various ideas in this book for rethinking communication in their own company.
12 laws of stupidity
Errors in thinking that prevent sensible decisions in politics and for all of us.
- Author: Henning Beck
- Publisher: Ullstein Verlag, 2023
- Pages: 257
- ISBN: 9783430211024
In the age of the internet, people are more enlightened and educated than ever before. So why do conspiracy theories and fake news have such an easy time of it? And what is preventing us from actively tackling problems such as the climate crisis? Henning Beck identifies the most important thinking errors that block us and prevent us from taking smart action. He not only offers neuroscientific explanations for our errors, but also shows how we can avoid them. A thoroughly researched and wittily written eye-opener.
