Swisscom and Bühler & Bühler are shaping the digital future together
In response to the changing needs of SMEs, Swisscom presents the "SME IT Solution". The campaign was created by Bühler & Bühler.
Companies are confronted with increasing competitive pressure, new business areas, unstable supply chains and the battle for talent on a daily basis. With "SME IT Solution", Swisscom offers a one-stop shop for IT, network, internet and telephony to help SMEs better meet these challenges.
The Zurich agency Bühler&Bühler translated the jointly developed value proposition quickly and comprehensibly into various subjects. In addition, the campaign was customized for Swisscom's partner marketing in order to maximize reach and inform customers personally. The campaign for the new B2B solution is primarily played out via social media and dialog marketing channels.
Bühler & Bühler has developed an independent moving image concept with the help of AI. Initially, the videos show a glitch that quickly dissolves and is intended to illustrate the advantages of "SME IT Solutions". The visuals represent the entire spectrum of the SME landscape.
"Bühler & Bühler succeeded in getting to the heart of the strengths of the service in a striking campaign. The fact that the visuals were generated with AI fits in with the spirit of the times - just like the new overall solution," says Roger Rietmann, Marketing Manager at Swisscom.
Responsible at Swisscom: Roger Rietmann (Marketing Manager ); Esin Emanetoglu (Marketing Manager). Responsible at Bühler & Bühler: Doris Bühler (Creative Direction); Vasco Bickel (Art Direction); Sofia Hornung (Design & Concept); Ronda Miller (Consultant); Joséphine Rohrer (Text & Concept); Clemens Fachinger (Text & Concept).
