Bühler & Bühler creates new website for the BVG Substitute Occupational Benefit Institution
Bühler & Bühler has given the BVG Substitute Occupational Benefit Institution a new website. With a fresh concept, clear design and attractive imagery, the aim is to give the pension fund a suitable, authentic public image.
The foundation manages the vested benefits and pension fund assets of around 1.5 million people on behalf of the Swiss Confederation. To make it easier for these and other users to find their way around, the Zurich agency Bühler & Bühler worked with the foundation to redesign the website. Designs have been renewed, texts revised, content reorganized and areas expanded. The existing online services are now clearly structured and easy to find in the navigation. "The fresh digital face shows what we are: a modern pension fund with a wide range of tasks," explains Claudia Imhasly, Head of Communications at the LOB Substitute Occupational Benefit Institution Foundation.
The core element of the new website is the career portal. It conveys to jobseekers what they can expect from the foundation: modern, centralized workplaces, lively team spirit, exciting activities and flexibility. This makes the portal an important tool for employer branding. "Positioning ourselves as an attractive employer on the website is crucial in times of a shortage of skilled workers," says Isabel Diaz, Head of HR.
The desired image transfer has been achieved with the new website and imagery: "We have succeeded in designing an open, clear and attractive online presence for the foundation. This gives it a completely new public image," says Salvatore Viola, Digital AD at Bühler & Bühler.
Responsible at the BVG Substitute Occupational Benefit InstitutionClaudia Imhasly (Head of Communications), Isabel Diaz (Head of Human Resources), Marco Spescha (Team Leader IT Application Development). Responsible at Bühler & Bühler: Vasco Bickel, Salvatore Viola (Art Direction), Doris Bühler (Creative Direction), Raffaela von Gunten (Account Direction), Sarah Loosman (Design), Laura Weiss (Text), Luca Zwyssig (Consultant). Responsible at Webpresso (programming): Roland Liechti (Managing Director), Jens-Uwe Eschenbach (Full-Stack Developer), Michael Wüthrich (CMS system).
